EBay launches daily deals e-mails to rival Groupon
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EBay is launching daily and weekly e-mails with exclusive offers for its users in a bid to take on Groupon.
The RAC is the first brand to advertise a deal on the newsletters. The motoring organisation will offer eBay users breakdown cover, usually priced at £144.50, for £75 for a limited time.
EBay says the new e-mails offer an “exciting opportunity to connect with an engaged audience of purchase-ready consumers who are actively looking for special deals and offers in a relevant context across various sectors.”
All offers that feature in the advertising campaigns will need to meet “strict” criteria to ensure they offer value and relevance to consumers.
Users can opt in for the e-mails on a dedicated Deals section of the eBay website.
More than 120,000 registered businesses and 20 high street retailers use the UK eBay site to sell their products.
Google also recently launched an Offers group buying service to cash in on the growing trend for social commerce.
Click here to read a Q&A with eBay’s vice president of marketing for Europe, Alex Von Schirmeister
Readers' comments (1)
Nicole Barbosa | Fri, 20 May 2011 3:30 pm
I think competition is both healthy and necessary in the online world; it allows brands to think on their toes. It is due to competition that many brands have perished or radically expanded, and in many cases, some start ups began due to lack of competition in their field.
Even though Groupon started in November 2008, it feels like they have been around forever. Many people look forward to their daily deals and although there are hundreds of similar sites, there are very few direct competitors.
The fact that eBay has now come on the scene with this deal is interesting. The term ''too little too late'' comes to mind but then again, with eBay being such a universal brand, it could give them the leverage they need to expand past their 233 million worldwide users. Although the term ''if it ain't broken, don't fix it'' also comes to mind.
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