Energy Saving Trust reviews digital agencies

Mon, 8 Feb 2010 | By Rosie Baker

The not-for-profit, part-government-funded organization is looking to develop its digital strategy to help consumers and businesses reduce their carbon emissions.

The EST says its core digital objectives are to drive traffic to its site, gather email data on site users for future communications, and encourage users to complete online surveys which it uses to measure how consumers have used the EST’s information to reduce carbon emissions.

The digital agency will be tasked to run advertising, social media and affiliate campaigns for audiences including businesses, consumers, local authority, and housing associations.

The agency will also be responsible for natural and paid for search marketing.

In June last year, the EST appointed digital agency Sapient to analyse its website and social networking activity to improve its appeal to more cost-conscious energy savers following a review including 40 agencies.