Ruth Mortimer

Marketing Week


“If you’re not doing data, then you’re not doing marketing these days. It’s front of mind for the board. Boards know and understand the importance of data… but for some it’s still challenging to make it part of the culture, ethos and business strategy of the organisation.”

So said our Data Strategy judge Gemma Carver of Livebookings while judging this year’s awards. And she is absolutely right. The statement sums up the value and need for our awards in 2014. Data is integral to today's marketers and brands but although its importance is undisputed, only a handful of companies are fluent in how to use it.

The awards and gala evening event, in association with Experian, celebrates those who genuinely do make data part of their culture, ethos and business strategy.

The winners come from a variety of industries. Some are large businesses working with millions of pieces of data, while others are small companies doing something genuinely groundbreaking for their sector with minimal budgets. Some are household names that are pushing boundaries, while others will, perhaps, come as a surprise.

In each of Marketing Week's Data Strategy issues, we highlight an individual who is carrying out interesting and innovative work. Likewise, our award for Data Professional this year, which is chosen by public vote, goes to someone who is recognised by their peers as using data to transform a very traditional business.

On behalf of Marketing Week, I would like to thank all the entrants, sponsors and attendees of this year’s Data Strategy awards. I also want to extend a massive vote of thanks to our judges, who spend an enormous amount of time and effort debating every entry we receive. You can view what the judges thought of this year’s work and themes for the year ahead in our Data Strategy video showcase here.

Ruth Mortimer, editor, Marketing Week

Powered by:

In association with:

Major category sponsors: