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Congratulations to the winners and shortlisted entries of the Marketing Week Engage Awards 2014 in association with YouGov. Each year, the judges have an incredibly difficult (although extremely interesting) challenge to choose the winners of each category when the quality is so high.

Engage Awards entries are judged on their ability to engage the target audience, the innovation and creativity of the implementation and the return on investment shown. I am often asked: “Why did this particular brand win? What made it special?”

Our judges, who work for some of the world’s biggest brands, from Diageo to PepsiCo, from Santander to Arsenal FC, spend weeks poring over the work in order to make their decisions. We’ll be highlighting some of the winning and shortlisted work throughout the year ahead in Marketing Week so you can understand why certain entries impressed them so much.

This year we made some changes to our entry categories as part of our goal to better reflect the marketing industry. We broke down the categories into sectors, disciplines and channels to show the breadth of brilliant marketing.

We also added some new categories, including Best Customer Experience in association with Quadrangle. With so many senior marketing jobs evolving into 'chief customer' roles, it seemed important to reflect customer experience this year.

I also want to extend congratulations to the individuals we recognise in our awards. Our Rising Star for 2014, MTV brand manager Adam Young, gave a fantastic presentation to our senior judges, showing not only his innovative thinking but steely confidence.

Mondeléz International’s Matthew Williams was crowned Senior Marketer of the Year in association with Adobe by a public vote of the Marketing Week audience. Williams is also a member of the elite Marketing Week Vision 100, so this has been a year of recognition for his work.

So thank you again to the esteemed judges and sponsors who have helped make the Marketing Week Engage Awards the biggest and best celebration in our industry.

Finally, thank you to everyone who took the time to enter their work. It truly is an honour to read so many excellent case studies.

Ruth Mortimer, editor
Marketing Week

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