Twentieth Century Fox marketing director talks brands
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On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Cameron Saunders, UK marketing director at Twentieth Century Fox, which brands impress him:
smart thinking: Brewed Boy
This is my local coffee shop in Soho. I was talking to the vendor about his recent 10% price hike and he said it had made a real difference to his weekly takings. A lot of marketers forget that the sign of a strong brand is its ability to command a premium.
smart working: Lib-Con coalition
Anyone who’s worked in marketing over the past few years will know how belt tightening drives efficiency and creativity. Setting clear, public targets but then letting managers get on with finding their own solutions to reach these without compromising service delivery seems like a pretty smart way of working to me.
smart engagement: EDF
I really admire how EDF, with its penchant for mass scale nuclear energy generation, has done the seemingly impossible and reinvented itself as a force for ’Green Britain’. Its TV ads have won me over emotionally, and I’m inspired and impressed by their Team Green Britain Day activity. It has taken energy generation from boring but important, to engaging and interesting and very important.
Book your place at The Annual now.
Visit www.theannual.co.uk for details
