Marketing Week
Facebook
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Dove bids to banish negative Facebook ads
Mon, 21 May 2012
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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Facebook more valuable than McDonald’s
Fri, 18 May 2012
World’s largest social network’s $104bn IPO makes it more valuable than the fast food chain, Kraft and Disney.
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Marketers need more data from Facebook
Thu, 17 May 2012
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Facebook unveils hub for brand apps
Thu, 10 May 2012
Social network unveils latest effort to generate revenue from its worldwide audience.
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Doubts over Facebook’s Reach Generator
Tue, 8 May 2012
Brands reluctant to try Reach Generator despite Facebook’s efforts to push the tool.
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Facebook readies marketing roadshow for IPO
Wed, 2 May 2012
Facebook to begin marketing its initial public offering to investors as soon as next week ahead of the company’s float on the stock market on 18 May.
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Facebook: 'revenue decline due to seasonal ad trends'
Tue, 24 Apr 2012
Social network reports first quarterly revenue decline in two years, showing signs of a slowdown just weeks ahead of its planned IPO.
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Facebook boosted by surge in ad rates
Tue, 17 Apr 2012
Cost of advertising on Facebook sees 41% surge ahead of expected stock market float next month.
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Facebook acquires Instagram
Tue, 10 Apr 2012
Social network buys photo sharing app for $1bn as it looks to beef up its mobile and images offering ahead of flotation.
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Facebook Page 'centre' of marketing activity
Thu, 29 Mar 2012
Facebook’s EMEA VP and MD Joanna Shields claims the site has moved ‘much further up the value chain’ for brands.
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Yahoo! sues Facebook
Tue, 13 Mar 2012
Portal claims social network infringed its online advertising patents.
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Facebook: ‘Data laws could stifle innovation’
Fri, 9 Mar 2012
The social network has warned that European lawmakers risk making social networks ‘unexciting’ places to visit.
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Brands are people too – so says Facebook
8 March 2012
‘Is Facebook giving away its own brand during its IPO?’
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Zynga launches independent portal
Fri, 2 Mar 2012
Farmville-maker’s expansion could dent Facebook’s revenues.
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Facebook overhauls ad strategy for brands
Thu, 1 Mar 2012
Facebook unveils new Offers discount promotions service as it urges brands to get more creative with advertising.
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Facebook rolls out enhanced pages for brands
Thu, 1 Mar 2012
Update means brands can message consumers directly.
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Facebook to launch Timeline for brands
Fri, 17 Feb 2012
Reports suggest new-look profile page Timeline to be available for brands this month.
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Facebook hires Levi’s Van Dyck as first CMO
Mon, 6 Feb 2012
Facebook names former Apple and Levi’s exec, Rebecca Van Dyck, to be its first consumer facing CMO.
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Facebook still faces marketing challenges despite its lofty valuation
Fri, 3 Feb 2012
Brands have been key to Facebook’s financial success since it launched in Mark Zuckerberg’s student..
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Four key marketing take aways from Facebook’s IPO
Thu, 2 Feb 2012
Marketing Week rounds up the marketing challenges Facebook still faces when it comes to proving its worth to brands and users as well as its future shareholders.
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Facebook files for IPO
Thu, 2 Feb 2012
The world’s largest social network plans to go public, which could value the site at up to $100bn.
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Facebook urges clearer understanding of social commerce
Thu, 26 Jan 2012
Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.
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'Facebook offers huge incentives to bolster revenue'
Tue, 17 Jan 2012
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.
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Facebook rolls out ads to news feeds, naming them Featured Stories
Wed, 11 Jan 2012
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories.
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Autoglass crowdsources new TV ad star from Facebook
Wed, 4 Jan 2012
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign.
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Facebook completes three-month privacy audit
Thu, 22 Dec 2011
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network.
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The Sun turns to user-generated-content for London 2012
Wed, 21 Dec 2011
The tabloid paper has unveiled an integrated campaign to encourage users to generate their own slow-motion online videos using a Facebook app.
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Facebook to bring Sponsored Stories to users’ news feeds
Wed, 21 Dec 2011
Facebook follows Twitter into bringing ads into the most visited area of its site.
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Converse asks Facebook fans to be online salesmen
Wed, 14 Dec 2011
Converse recruits Facebook fans to front their own online storefronts to drive social shopping.
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Heineken partners with Facebook ‘to ignite digital conversation’
Thu, 8 Dec 2011
Heineken has followed Diageo in agreeing a global partnership with Facebook to explore new ways to engage with consumers using the social network.
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Facebook now ‘equal’ to traditional ad platforms
Wed, 7 Dec 2011
Facebook says big brands now consider it “a lot more seriously” as a major advertising platform, a claim that comes amid fresh criticism that its importance in the marketing mix is being “distorted”.
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Facebook hasn’t made brands a priority, claims Forrester
Wed, 30 Nov 2011
Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause.
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Facebook appoints public policy director
Wed, 30 Nov 2011
Former BT group industry policy director Simon Milner joins as the FTC rules that Facebook must be more open with changes to privacy settings.
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Persil to choose brand ambassador via Facebook
Wed, 23 Nov 2011
Unilever is using its VIP Facebook app to crowdsource ideas for brand ambassadors, promotional giveaways and product development.
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The great cookie conundrum
Tue, 22 Nov 2011
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Facebook investor tips flotation for early next year
Mon, 21 Nov 2011
Facebook’s long rumoured stock market flotation could happen as early as the first half of next year.
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Adobe and Facebook collaborate to prove monetary value of Likes
Thu, 10 Nov 2011
Two companies work together on tool for marketers to prove how much revenue is driven by specific social media campaigns.
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Family brands can reap rewards
10 November 2011
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
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Third of 18-24-year-olds turn to Facebook for news
Tue, 8 Nov 2011
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research.
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Barack Obama turns to Tumblr to secure presidency
Tue, 25 Oct 2011
Obama’s 2012 Campaign hopes to encourage collaboration on the microblogging site.
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A blinkered digital vision makes marketers forget the customer
Fri, 21 Oct 2011
Kraft’s European marketing chief Daryl Fielding said something very profound this week, which on first glance could come across as stating the obvious: “marketers must remember they are talking to people”. It almost ...
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Joanna Shields: Facebook’s music offering will be next game-changer
Fri, 14 Oct 2011
Facebook’s music offering will be the “next big area” of focus, says the site’s vice president of EMEA Joanna Shields.
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The real cost of brand-building with Facebook
13 October 2011
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Facebook brings Credits to mobile amid major overhaul
Tue, 11 Oct 2011
Facebook has enabled Facebook Credits on mobile amid a major overhaul of its mobile products, including a dedicated iPad app.
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Facebook to “scale up” customer service offering
Fri, 7 Oct 2011
Facebook admits it was dealing with customer service “badly” and is adding more staff and features to improve.
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Facebook ‘tracking cookie’ found still in use
Tue, 4 Oct 2011
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Red Letter Days switches focus to social media
Tue, 4 Oct 2011
Experience gift company hopes Facebook and Twitter will help it deliver “record Christmas sales”.
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Facebook launches ad format and measurement metrics
Mon, 3 Oct 2011
Facebook is launching a further range of tools for marketers, including a larger premium ad format and an expansion of its insights tool and measurements metrics.
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Facebook fixes tracking issue
Thu, 29 Sep 2011
Facebook claims it has fixed the bug that allowed some computers to identify users on third-party sites, even when logged out.
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Facebook cookies policy causes trouble for regulators
Wed, 28 Sep 2011
Facebook’s policy on cookie use could land it in breach of the EU Privacy Directive, enforceable from next year.
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Diverged traffic signals split in role of the web
29 September 2011
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
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Facebook overhaul’s big winner is Facebook
Tue, 27 Sep 2011
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Advertisers can’t help but Like Facebook’s redesign
Fri, 23 Sep 2011
Facebook’s design overhaul is likely to hike up the cost of advertising on the site, but the premiums look to be value for money.
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Facebook unveils radical design overhaul
Fri, 23 Sep 2011
The social network partners with brands to become an entertainment hub.
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Diageo set to ramp up Facebook activity
Mon, 19 Sep 2011
Diageo and Facebook partner to explore “the full capability of the platform”.
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Facebook to improve brand toolkits
Fri, 16 Sep 2011
Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns.
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BA shows branding campaign clip on Facebook
Mon, 5 Sep 2011
British Airways (BA) has launched a teaser ad on Facebook featuring a pilot walking towards a bi-plane in the pioneering days of aviation to trail its forthcoming brand campaign.
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Channel 5 prepares Facebook voting for Big Brother
Mon, 5 Sep 2011
Channel 5 is planning to launch Facebook-based voting in time for the regular Big Brother series, due to launch this Friday (9 September).
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Facebook set to launch music offering in September
Thu, 1 Sep 2011
Facebook is readying the launch of a music service that will be available later this month, according to reports.
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Written word speaks volumes for the brand
01 September 2011
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Unilever launches Facebook rewards programme
Wed, 24 Aug 2011
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
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Debenhams uses Facebook Credits to reward engagement
Tue, 23 Aug 2011
Debenhams has launched a campaign giving Facebook Credits to customers that “Like” its page or sign up to newsletters.
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Channel 4 backs Facebook game as new revenue stream
Thu, 11 Aug 2011
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue.
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Facebook launches Messenger app for mobile
Wed, 10 Aug 2011
Facebook has launched a mobile app to let people message each other instantly from their phones.
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University could be your Facebook friend for life
04 August 2011
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Mountain Dew eyes Facebook store launch
Mon, 1 Aug 2011
Mountain Dew Energy is considering launching its first Facebook store to give fans exclusive access to limited edition drinks.
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Cost of Facebook advertising rises 74%
Tue, 19 Jul 2011
The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.
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BBC Worldwide to use Facebook Credits for Doctor Who rentals
Tue, 12 Jul 2011
BBC Worldwide is to make its flagship series Doctor Who available to ’rent’ on Facebook - a first for the broadcaster.
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Heinz eyes further Facebook ecommerce campaigns
Mon, 11 Jul 2011
Heinz is eyeing potential ecommerce campaigns for future tomato ketchup products, following the success of its first Facebook shop.
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Rumoured music app will make Facebook a true one stop shop
Fri, 8 Jul 2011
A giveaway line of code in Facebook’s newly launched video app, suggests the social network is set to launch a music downloading service - the latest in a line of innovations intended to ensure users never needto click away from the site.
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Facebook and Skype in video chat deal
Thu, 7 Jul 2011
Facebook has announced its anticipated partnership with Skype to give users access to video chat.
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Channel 5’s BB Facebook tie-up signals future
Wed, 6 Jul 2011
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Facebook needs to become more useful
07 July 2011
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Channel 5 pioneers Facebook voting for Big Brother
Tue, 5 Jul 2011
Channel 5 is to use Facebook as a voting platform for reality show Big Brother for the first time.
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Tesco Facebook promotion prompts thousands of complaints
Mon, 4 Jul 2011
Tesco has received more than 1,000 complaints from customers about a Facebook voucher promotion that suffered technical problems because it was over-subscribed.
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UK consumers unconvinced by Facebook commerce
Fri, 1 Jul 2011
Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study.
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Monster takes on LinkedIn with Facebook app
Mon, 27 Jun 2011
Job site Monster has created a new professional networking Facebook app to take on LinkedIn, as part of a raft of innovations to extend its service beyond an employment search engine.
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Over 50s drive Facebook growth, study says
Mon, 27 Jun 2011
A record 28.6 million people in the UK visited Facebook in May, according to UKOM/Nielsen.
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Facebook launches client council to develop ad ideas
Thu, 23 Jun 2011
Facebook is setting up a “client council” to help advise on marketing and advertising on its platform with Coca-Cola and advertising network McCann the first to join the body.
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Facebook ramps up mobile offer
Fri, 17 Jun 2011
Facebook is thought to be readying the release an official iPad app and is finalising a series of HTML5-based web apps to bolster its mobile strategy.
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Facebook denies number fall
Wed, 15 Jun 2011
Facebook has rebuffed reports it’s losing traffic in major markets.
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MoD warns careless tweets cost lives
Wed, 15 Jun 2011
Watch the YouTube campaign here
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Facebook’s fortunes depend on data
Mon, 13 Jun 2011
Data will be the key to Facebook’s financial future, especially in light of its expected stock market flotation. Perhaps that was never in doubt, but research released in the past week has underlined it emphatically.
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Facebook loses members in major markets
Mon, 13 Jun 2011
Facebook traffic dropped in Canada, Norway, Russia, the UK and US last month, according to social media blog Inside Facebook.
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Companies increasingly using social networks to win customers
Mon, 13 Jun 2011
More than two fifths (41%) of UK companies are using social networking sites to win new business, according to a study.
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Facebook offers deals for ads that keep users on site
Wed, 8 Jun 2011
Brands that run ads on Facebook which don’t direct users away from the social network are being rewarded with cheaper spots.
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How to spot a cloud consumer
Wed, 8 Jun 2011
Learn why your business needs to start targeting the cloud consumer, click here Find out why cloud services offer a huge marketing opportunity for designers trying to reach new customers and ...
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The sky’s the limit for cloud consumption
09 June 2011
With more and more consumers seeking less responsibility and greater flexibility, brands are taking the concept of cloud technology from the virtual world to the real worlds of fashion and motoring.
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Why the FTSE 100 prefer Twitter to Facebook
Fri, 3 Jun 2011
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O2 allows Facebook top-ups
Wed, 1 Jun 2011
O2 is letting its prepaid subscribers top up their accounts directly from its Facebook page, which it claims is the first true social commerce strategy for a mobile operator.
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Soldiers warned about Twitter and Facebook use
Wed, 1 Jun 2011
The Ministry of Defence is preparing a campaign to warn services personnel and their families of the danger of revealing sensitive information on social networking sites.
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Cutting through the hype
Digital Strategy Supplement - May 2011
Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…
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There's so much more to social commerce than a Facebook store
Thu, 19 May 2011
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Microsoft and Facebook strengthen search partnership
Tue, 17 May 2011
Microsoft has further integrated with Facebook, using data from the social network within its search engine Bing.
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Facebook PR failure obscures real Google debate
Tue, 17 May 2011
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Facebook accused of smear campaign against Google
Fri, 13 May 2011
Facebook faces a PR storm after hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports.
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Fire Service uses Facebook for recruitment campaign
Thu, 12 May 2011
The London Fire Brigade has launched a targeted campaign on Facebook in a drive to persuade more women and people from black and minority ethnic (BME) communities to join the service.
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Microsoft nears Skype takeover deal
Tue, 10 May 2011
Microsoft is poised to buy internet phone service Skype in a deal worth over $8bn (£4.9bn), according to reports.
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ITV’s X Factor holds auditions on YouTube and Facebook
Mon, 9 May 2011
ITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
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Likester gives Facebook Like data extra clout
Thu, 5 May 2011
Facebook says more than 10,000 websites add the Like button every day so it can be understandably difficult to for marketers to sift through the raft of data it provides.
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Facebook bolsters ad offer
Thu, 28 Apr 2011
Facebook has launched three social ad formats that show when members’ friends have Liked posts, apps and websites.
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Facebook looks to marketing reinforcements for ads boost
Thu, 21 Apr 2011
Facebook is expanding its UK marketing department in an effort to improve relationships with brands and their agencies to encourage them to use the site as an advertising platform.
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Facebook launches marketing website
Tue, 19 Apr 2011
Facebook has launched a new community website to encourage marketers to share their campaigns and boost advertising on the social network.
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Facebook and Twitter demographics explain marketers’ social media demand
Wed, 13 Apr 2011
There has been some fierce debate over the relative merits and pitfalls of social media on thepages of Marketing Week in thelast few days.
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Interpublic Group reveals Facebook investment
Mon, 4 Apr 2011
Interpublic Group has invested $300m (£185.6m) in Facebook.
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Facebook expands Credits to TV show phone votes
Mon, 4 Apr 2011
Facebook has struck a deal with Mobile Interactive Group to let TV viewers buy votes using its virtual currency Facebook Credits.
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Google launches rival to Facebook Like
Thu, 31 Mar 2011
Google has launched a new social button, similar to Facebook’s “like”, for users to recommend its search results to their friends.
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Facebook to expand check-ins to events
Tue, 22 Mar 2011
Facebook is testing the option to expand its location-based service Places to include event pages.
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Facebook snaps up Snaptu for £43m
Mon, 21 Mar 2011
Facebook has agreed to purchase mobile app developer Snaptu in a deal reported to be worth up to $70m (£43.1m).
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Tesco grows Facebook community with official page
Mon, 14 Mar 2011
Tesco has launched an official Facebook page as part of its strategy to expand its social media community.
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Brands turn to direct selling online
Thu, 10 Mar 2011
Food and FMCG manufactures are increasingly looking to develop direct selling channels online to build engagement with consumers, according to a study.
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President Obama delivers anti-bullying Facebook video
Wed, 9 Mar 2011
Facebook is to air an anti-bullying video message tonight (9 March), starring Barack and Michelle Obama.
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Facebook extends analytics data for plug-in users
Wed, 9 Mar 2011
Facebook has expanded its analytics tool to include information on other sites.
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What’s at the end of the discounting conveyor?
10 March 2011
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Facebook to offer Warner Bros movies
Tue, 8 Mar 2011
Facebook is expanding the use of its Credits virtual payment system by offering online film rentals in partnership with Warner Bros.
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Samaritans joins forces with Facebook
Mon, 7 Mar 2011
Samaritans is partnering with Facebook to launch a digital service for users to raise the alarm if they are concerned that friends on the social network are in need of help.
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Facebook partners with publishers to update comments box
Fri, 4 Mar 2011
Facebook has updated its comments plugin that allows users to make comments on third party websites using their Facebook profiles, with IPC Media and the Economist among the first UK launch partners.
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Facebook Credits: the new digital economy?
Fri, 25 Feb 2011
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Twitter in sale talks with Google and Facebook
Thu, 10 Feb 2011
Twitter is said to have held talks with both Google and Facebook over a potential sale that values the microblogging site at $10bn.
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INQ launches first "Facebook phone"
Thu, 10 Feb 2011
Facebook has partnered with handset maker INQ to launch two “social mobiles” optimised for the social network.
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French Connection and Dove start selling on Facebook
Wed, 9 Feb 2011
French Connection and Dove are the latest brands to let customers buy via Facebook as the social network continues to drive take-up of social commerce.
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Is Facebook's new service really a big Deal?
Fri, 4 Feb 2011
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Facebook launches Deals platform
Mon, 31 Jan 2011
Facebook has partnered with brands including Starbucks, O2 and Yo! Sushi to launch its much-anticipated platform Deals in the UK, France, Germany, Italy and Spain.
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LinkedIn files for IPO
Fri, 28 Jan 2011
LinkedIn is set to float on the New York Stock Exchange as investors’ enthusiasm for social networking sites grows.
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Facebook to unveil Argos as UK Deals partner
Fri, 28 Jan 2011
Facebook is expected to announce the launch date of its Deals service in the UK on Monday (31 January), with Argos to be unveiled as one of the first retail partners.
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Groupon UK MD says the company will stay top dog
Thu, 27 Jan 2011
Groupon denies that plans for a Google “daily deals” service will eventually see the company lose its position as market leader.
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Facebook denies launch of branded phone
Thu, 27 Jan 2011
Facebook has denied rumours it is to launch a branded mobile phone with HTC, saying an ’official’ handset would go against its key principles.
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Facebook launches Sponsored Stories ad format
Thu, 27 Jan 2011
Facebook has launched an ad format that shows users the interactions, such as likes or check-ins, which their friends have made with a brand.
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Asos in fresh Facebook tie-up
Wed, 26 Jan 2011
Asos is to introduce social sign-ins to its website so customers can use their Facebook or Twitter details to log on and share purchases with friends.
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HTC expected to launch first Facebook phone
Wed, 26 Jan 2011
Smartphone manufacturer HTC looks set to be the first to launch branded Facebook phones.
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All games on Facebook to accept credits by July
Tue, 25 Jan 2011
Every social game developer on Facebook will have to offer the social network’s virtual currency credits by 1 July as the scheme comes out of beta.
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Facebook launches mobile app for non-smartphones
Thu, 20 Jan 2011
Facebook has launched a mobile app that works specifically on mid-market ’feature’ phones in a bid to increase its popularity in emerging markets.
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Facebook has made move to mainstream
20 January 2011
Mark Ritson was bold to play devil’s advocate on the value of Facebook (MW last week) but has possibly misunderstood what it has become. It has long ceased to be ’cool’, making the rare leap to become part of the everyday lives of the masses.
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All that glitters isn’t social media gold
13 January 2011
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Facebook revenue tops $1bn
Fri, 7 Jan 2011
Facebook revenue reached $1.2bn (£776.4m) for the first nine months of 2010, according to documents sent to investors.
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Facebook worth £32bn after Goldman Sachs investment
Tue, 4 Jan 2011
Facebook has received investment from Goldman Sachs which now values the company at $50bn (£32bn).
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MySpace and Facebook partner to create Mashup
Fri, 19 Nov 2010
Once dominant social media site MySpace has turned to Facebook, the site that usurped it in the popularity stakes, to create entertainment stream “Mashup”.
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Facebook launches integrated messaging service
Tue, 16 Nov 2010
Facebook has announced its new messaging service, which integrates chat, texts and email into the Facebook inbox.
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Zuckerberg expected to announce Facebook email
Mon, 15 Nov 2010
Facebook is expected to launch its own email service at a media event hosted by CEO Mark Zuckerberg at its Palo Alto headquarters today.
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WPP takes stake in Facebook measurement company
Fri, 29 Oct 2010
WPP Digital, the digital investment arm of WPP, is investing in a Facebook management system for brands and marketers.
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Facebook launches pages discovery tool
Mon, 27 Sep 2010
Facebook has launched a tool to help users discover pages for brands, musicians and celebrities.
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Facebook denies mobile phone plans
Mon, 20 Sep 2010
Facebook has denied speculation that it’s developing its own-branded mobile handset and operating system.
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Facebook Places launches in the UK
Fri, 17 Sep 2010
Facebook Places, the social network’s much-anticipated location-based offering, has rolled out in the UK.
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Facebook measures ads' level of social engagement
Fri, 10 Sep 2010
Facebook has launched a set of metrics that measure social engagement for paid ads.
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Facebook becomes most used website
Fri, 10 Sep 2010
People spend more time on Facebook than anywhere else online, including all of Google’s combined properties, according to ComScore.
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Camelot outpaces Facebook in online growth
Thu, 2 Sep 2010
National Lottery parent company Camelot has the fastest growing website this year, thanks to an ad campaign for EuroMillions, according to research.
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How Facebook preferences can help sales – not just for Amazon
Data Strategy Online September
Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (“Likes”).
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MySpace allows users to sync with Facebook
Tue, 31 Aug 2010
MySpace has integrated a Facebook functionality to allow users to sync their status updates on the social networks.
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Facebook Places' potential for brands lies in combinations
Thu, 26 Aug 2010
New Media Age’s Charlotte McEleny explains that Facebook’s move into location-based services could be a huge opportunity for brands, but only when it’s integrated into its other features.
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Facebook Places will make location-based services mainstream, say experts
Fri, 20 Aug 2010
Facebook Places will encourage a wider audience to use location-based services, providing a big opportunity for brands, according to industry experts.
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Facebook confirms 150m mobile users
Mon, 16 Aug 2010
Facebook has confirmed it has more than 150m mobile users and issued a software update making it easier for developers to integrate Facebook into their Apple apps.
