Five brand bundling campaigns
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- How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature
- What can go wrong - three top marketers tell you what to watch out for
- Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing strategy
Barry M
The cosmetics brand is running three TV ads featuring young women trying out its products and using the strapline Make Everyday Beautiful.
Chevrolet
The car manufacturer is running ads showing several of its models in one execution to get UK consumers thinking of it as more of a European brand with a variety of cars to suit different needs, rather than solely as a classic US brand.
Procter & Gamble
The FMCG brand owner has been running Future Friendly since 2007, an initiative which marks several of its products - including Fairy, Flash and Lenor - as helping consumers be more sustainable. The campaign is currently running in-store and in the press.
Unilever USA
Ran The Family Dish campaign last year through iAds - advertisements within iPhone apps - encouraging families to spend time together by cooking with its products.
Reckitt Benckiser
The FMCG brand owner ran The Great British Cleaning Blitz on TV for a month in January, featuring Dettol, Cillit Bang, Harpic, Vanish, Finish, Windolene and Mr Sheen, to “create synergies between brands where there is a logical reason to do so”, according to UK marketing director Stefan Gaa. It was the first time RB had done this type of multibrand advertising.
