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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Wednesday, 23 May 2012
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Engage Awards 2012
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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Engage Awards to be blessed by Bishop
Comedian John Bishop promises to keep marketers laughing in his role of host at the Marketing Week Engage Awards 2012.
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Lawson set to strut at Engage Awards
Rising young pop band Lawson are set to rock the Marketing Week Engage Awards 2012 as part of the exciting entertainment lined up for the prestigious event.
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Your Opinion
A selection of readers' opinion to read as selected by our editor
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Marketing Week Live 2012
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Learn about voucher opportunities at MWL
The UK Gift Card & Vouchers Association (UKGCVA) will be holding an inaugural vouchers and giftcard promotional week to…
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Diageo’s Saller talks innovation at MWL
Innovation is the lifeblood of any successful company and Diageo’s global innovation chief Syl Saller, will explain how…
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Learn from the best at Marketing Week Live
Vital insights from top marketers and brand experts at companies from Coca-Cola to Nokia will be served up on centre stage…
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Costa’s Jim Slater takes centre stage at MWL
Costa Coffee is continuing to power profit for parent company Whitbread and one of the architects of the brand’s success will take…
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Learn how EDF Energy leveraged behavioural economics
EDF Energy developed its recently launched 100% nuclear-backed tariff for residential customers…
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Burton’s Biscuits takes Wagon Wheels relaunch message in-store
In-store activation is playing a vital role in Burton’s Biscuits’ relaunch of the iconic Wagon Wheels brand.
> Click here for more Marketing Week Live! News
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FROM: Facebook’s $104bn bubble is set to burst
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“Sounds like Asda are a little scared !”
FROM: Sainsbury’s Brand Match ad banned.
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FROM: The three stooges of marketing theory