Are we wrong to fuel Facebook?

Wed, 15 May 2013

In light of your news article ‘Mobile continues to bolster Facebook revenue’, we have research that finds 80 per cent of 18- to 24-year-olds have never clicked on a Facebook ad on mobile and almost half don’t look at brand Facebook pages.

Avoid fake followers

Wed, 8 May 2013

Mark Ritson’s article ‘Pay up and embrace Twitter’s fake followers’ confirms my fears about how social media is pitched. It would be a shame if it were besmirched by those motivated by greed and who have a master’s degree in jargon.

Data privacy: the third way

2 May 2013

Regarding your ‘Privacy: for whose eyes only?’ article (MWlinks.co.uk/privacysell) into the likely impacts of looming stringent EU legislation, we need an alternative way forward; a collective effort at self-regulation that both prepares organisations for the impending regulations and demonstrates action to your customer base.

Keeping on top of the digital evolution

25 April 2013

Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix.

Swept away on the big data wave

Thu, 18 Apr 2013

Richard Madden’s article last week on ‘big data’ made some good points but it illustrated how much confusion there is over the definition of big data.

Data too precious to give up without fight

21 March 2013

Gap closes between consumer action and marketing strategy

14 March 2013

Shoppers of quality need better targeting

7 March 2013

Ineffectual ideas shackle agencies

28 February 2013

Well done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value.

Get in shape to be a future high street winner

Wed, 20 Feb 2013 | Updated: Wed, 20 Feb 2013

It was really refreshing to read Mindi Chahal’s positive story on the high street last week. It has been a tough start to 2013 for many as the high street’s evolution gathers pace, and it was good to hear that brands harnessing their customer relationships in ever more creative ways are those enjoying success.

Year of the tablet is still a long way off

14 February 2013

There’s no denying that tablet advertising offers unique opportunities for innovation as well as providing a stronger platform for conversion when executed correctly. However, we’re a long way from seeing the ‘year of the tablet’ from an advertising ROI perspective.

Marketing's economic worth needs nurturing

7 February 2013

I applaud the Advertising Association and Deloitte’s effort to prove the value of the industry to the UK economy.

Could EU stop EE and O2 in their tracks?...

Thu, 31 Jan 2013

Perhaps it’s surprising that EE and O2 have only recently announced new ‘big data’ insight services as a way to monetise their mobile network data. Having seen a presentation from one of them at a conference last year, illustrating the potential power that lies within its data, I know that the service will be of huge interest to brands.