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Field of brand marketing dreams

14 March 2013 | By Steve Hemsley

Our panel of experts discusses the role of technology when utilising field and experiential marketing.

peer panel

Altered images of a marketing underling

Wed, 23 Jan 2013 | By Lucy Tesseras

Design is increasingly being treated as a top-level strategic tool. Experts discuss its metamorphosis, the effect of technology such as QR and AR and the implications of redesigns

shopping

Make your PoP marketing music to shoppers' ears

Wed, 31 Oct 2012 | By Matthew Valentine

Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.

Liberty

Can retailers vouch for vouchers' effectiveness?

18 October 2012 | By David Burrows

Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.

burberry

Bringing in-store and online together

4 October 2012 | By Mindi Chahal

The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways

goal

Scoring that customer satisfaction goal

13 September 2012 | By Michael Barnett

Six experts tell Michael Barnett how consumer feedback is measured, what methods are used and how it influences their businesses.

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