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Setting out a plan for using big data

18 April 2013 | By Morag Cuddeford-Jones

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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Mobile: Making better connections

11 April 2013 | By Morag Cuddeford-Jones

A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.

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Retail strategies for all platforms

14 March 2013 | By Lucy Handley

From ecommerce and mcommerce to social media, companies are constantly reviewing their approach to selling in the digital landscape.

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Adjusting to the multi-screen age

Wed, 30 Jan 2013 | By Maeve Hosea

Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.

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Negotiating the single-track journey

15 November 2012 | By Morag Cuddeford-Jones

Marketers face many challenges in using single customer view data. Key experts discuss the issues and their experiences in a Roundtable sponsored by Sas.

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