Roundtable

Getting to grips with the finer points of 'big data'

24 May 2012 | By Maeve Hosea

‘Big data’ is a term currently in vogue in marketing circles but what does it mean and what are its practical implications for marketers and brands? Our panel of experts give their take on the subject. By Maeve Hosea

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The six consumer groups marketers need to know

1 December 2011 | By Ruth Mortimer

What is the difference between a social shopper and a dedicated fan? And can you connect with a detached introvert? Ruth Mortimer learns more at a Marketing Week/SAS seminar on a new segmentation model.

Red Bee

Online video: 'Learn to think like a documentary maker'

24 November 2011 | By Morag Cuddeford-Jones

Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.

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Taking the first steps to putting customers first

3 November 2011 | By Morag Cuddeford-Jones

Our panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.

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