Global brands and The White House go (RED) for World Aids Day
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Global brands such as Apple, Nike and Converse have lent their support to World Aids Day with the launch of limited edition (RED) products that will help raise funds for the charity.
Apple has created a (RED) iPad and iPod Nano cover, Nike has created a (RED) collection including trainers, a jacket and backpack in support of (RED) and Gap has produced a World Aids Day t-shirt designed by fashion designer Isabel Marant.
Beats by Dr. Dre, high end vodka brand Belvedere, wine label Penfold, Starbucks, and Bugaboo have all created products in support of the cause and will donate a proportion of sales to (RED).
Barack Obama is also throwing his weight behind World Aids Day (1 December) and joining together with former presidents George W Bush and Bill Clinton and Aids lobbyist Bono at a panel debate hosted by charity organisations (RED) and One.
The US president, and his predecessors will join with activists Bono, Alicia Keys and business leaders to debate “the beginning of the end of Aids” and how the Aids pandemic can be overcome by a coalition of organisations and world leaders taking action.
The event, hosted on 1 December, will be streamed live on YouTube where the public can pose questions on the progress of the fight against Aids to the panel.
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YouGov Insight:
Charity Shops
· Charity shops are widely supported by UK shoppers with 73% buying from charity shops.
· However, purchasing by many is likely only to be occasional as 36% of adults had not purchased from a charity shop in the last six months.
· The most popularly bought items are books (24% purchase penetration) and clothes (18%).
· 90% of adults state that they donate to charity shops but 22% indicated that they had not done so in the last six months.
· The most popularly donated items are clothing (62%), books (38%) and footwear (30%).
· In all categories more people donate than buy implying that demand is unlikely to outstrip supply.
