Google+ launches pages for brands
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Google has launched dedicated pages for brands, similar to those on Facebook, on its social network Google+.
The pages allow users to recommend brands by using the +1 button, add companies to their circles so they can be kept updated with news and chat to members of staff via its multi-person video tool Hangouts.
Users can also add brands to the circles straight from Google search results, a service dubbed “Direct Connect”, by pressing a new + button.
UK launch brands for the service include Chelsea Football Club, Burberry, O2 and Save the Children.
The pages currently live have a similar format to Facebook brand pages, with four feature images at the top of the screen next to a main logo picture and a selection of followers displayed on the left-hand side.
Google+ has attracted more than 40 million members worldwide since launching as a field trial in June.
The company recent bolstered the marketing team for Google+ to help the social network achieve scale and attract more users and brand partners.
Readers' comments (1)
Vectorash | Wed, 9 Nov 2011 1:30 am
Google+ Pages for Business have been released, but only to highly disappoint people's expectations!
The have brought little to no improvement based on their rival, Facebook pages. The only innovation they brought is the Google+ Direct Connect.
Read more here: http://www.vectorash.ro/google-plus-business-pages-released/
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