Marketing Week
Google

Google+ appoints first EMEA marketing head

Mon, 23 Apr 2012

Ning VP and former MySpace marketer Cristian Cussen to lead marketing for Google’s social network.

Google+ rolls out major redesign

Wed, 11 Apr 2012

New features aim to accelerate company towards a ‘simpler, more beautiful Google’.

'Brands should reward value not cost', says Google

Wed, 21 Mar 2012

Brands should focus on digital advertising, not just internet advertising, according to Google UK’s Dan Cobley.

Android Market rebrands to Google Play

Wed, 7 Mar 2012

Google’s app store rebrands to become online entertainment hub.

Google’s privacy policy explained

Thu, 1 Mar 2012

Marketing Week looks at what Google’s new privacy policy means for marketers.

Google’s Motorola bid gets EU/US go-ahead

Tue, 14 Feb 2012

Google says its bid to acquire Motorola will “supercharge” the Android platform.

Google results fall short as advertising rates drop

Fri, 20 Jan 2012

Declining cost-per-click search advertising rates hit revenue growth at world’s largest search company.

Google overhauls search home page

Tue, 3 Jan 2012

Google is rolling out a new home page designed to give prominence to other services including Google+.

Google: ‘retailers must improve in-store mobile experience to stay viable’

Mon, 12 Dec 2011

Google’s EMEA head of mobile Ian Carrington says high street retailers need to build out their mobile offering to encourage shoppers in-store.

Google launches iTunes rival Google Music

Thu, 17 Nov 2011

Google Music launches in the US, with social integration and exclusive content, as it looks to take on Apple in yet another sector.

Google+ launches pages for brands

Tue, 8 Nov 2011

Social network launches its first offering for brand marketers as it looks to take on Facebook.

Google launches initiative to encourage brands to optimise for mobile

Wed, 2 Nov 2011

Google has launched an initiative called GoMo to get brands to improve their mobile web properties.

Google readies music service to take on Apple

Thu, 20 Oct 2011

Search giant confirms launch of music service that is likely to be similar to Apple’s iTunes Match.

Google's quarterly earnings hit $9.72bn

Fri, 14 Oct 2011

Google’s earnings rose 33% year on year to hit $9.72bn (£6.16bn) in the three months to 30 September, while its social play Google+ has hit the 40 million user mark.

Google rankings boost for mobile sites

Thu, 22 Sep 2011

How well a website optimises for mobile is to become a key factor within Google’s AdWords Quality Score, as the company continues its ’mobile first’ strategy.

Google produces as much CO2 as the UN

Fri, 9 Sep 2011

Google has revealed the amount of energy it uses to power its cloud based services, such as YouTube and Gmail, for the first time.

Google will stretch its marketers' imagination

18 August 2011

Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab fort he future.

Google acquires Motorola Mobility for $12.5bn

Mon, 15 Aug 2011

Google has acquired Motorola’s mobile division for $12.5bn (£7.7bn) as it looks to accelerate its handset offering against its biggest global competitors.

Google adds extra marketing weight to Google+

Tue, 2 Aug 2011

Google is bolstering its marketing team ahead of a major communications push for the official launch of its social network Google+.

Google set to magic up Harry Potter ebooks

Thu, 21 Jul 2011

Google will sell Harry Potter ebooks via the Google ebooks platform after signing a deal with Sony-owned Pottermore, the JK Rowling-endorsed digital version of the series.

Marketing Week Live! 2011

Mon, 11 Jul 2011

Missed Marketing Week Live! 2011? Watch the highlights from Centre Stage here

HTC rivals BlackBerry's dominance of teen market

Wed, 6 Jul 2011

BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.

Microsoft and Baidu partner to take on Google

Tue, 5 Jul 2011

Microsoft has formed an alliance with Baidu, the biggest search engine in China, to provide English language search results as it bids to boost Bing’s position against Google internationally.

Google+ “sharing” service launches to rival Facebook

Wed, 29 Jun 2011

Google has launched a new service, dubbed Google+, that lets users share content, videos and status updates, to take on Facebook.

Google adds behavioural targeting to AdWords

Mon, 27 Jun 2011

Google has rolled out behavioural targeting for AdWords spots, allowing brands to target search ads based on users’ previous browsing activity.

Elop says Nokia to focus on core brand

Thu, 9 Jun 2011

Nokia is to focus on building its master brand this year, instead of sub-brands such as Ovi and Meego, in order to compete in what it terms the “three horse race” against Android and Apple.

Apple set to unveil cloud music service

Wed, 1 Jun 2011

Apple is set to reveal its own cloud music service, dubbed iCloud, to rival those of Amazon, Spotify and Google.

Cutting through the hype

Digital Strategy Supplement - May 2011

Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…

Facebook accused of smear campaign against Google

Fri, 13 May 2011

Facebook faces a PR storm after hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports.

LOCOG to protect Olympic trademark search terms

Wed, 11 May 2011

The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.

Google readies music offer

Tue, 10 May 2011

Google is planning to launch a cloud-based music service despite not having support from the major music labels.

Marketing Academy unveils second year of future leaders

Tue, 10 May 2011

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.

Apple overtakes Google as most valuable brand

Mon, 9 May 2011

Apple has unseated Google as the “world’s most valuable brand” for the first time since 2007, according to Millward Brown’s BrandZ report.

News Int takes on Google and ITV for ad revenue

Thu, 28 Apr 2011

News International is to redefine its largely print-based business model as it looks to compete with multiplatform media giants, including Google and ITV, for ad revenues.

YouTube in drive to lift advertising revenue

Thu, 21 Apr 2011

YouTube is looking to increase its number of TV broadcaster partners in an effort to boost its sponsorship and display advertising revenue.

Android dominates iPhone in Europe

Mon, 18 Apr 2011

Google mobile operating system (OS) Android has continued to steal share from Apple and Nokia’s platforms to bolster its position as the leading smartphone OS in the UK.

Google algorithm update downgrades Microsoft

Fri, 15 Apr 2011

Google has ramped up its rivalry with Microsoft by knocking the latter’s price comparison and reviews site Ciao down the search rankings in its latest algorithm update.

Google's Q1 revenues hit £5.25bn

Fri, 15 Apr 2011

Google’s first quarter revenues increased 27% year-on-year during the last quarter to hit $8.58bn (£5.24bn) but failed to match analysts’ projections.

Google will be alone in Liking +1

Fri, 1 Apr 2011

Google to face privacy audits for 20 years

Thu, 31 Mar 2011

Google will be subject to privacy audits for the next 20 years, following charges that it violated its own privacy promises.

Google and BRC launch online retail monitor

Thu, 24 Mar 2011

Google is partnering with the British Retail Consortium (BRC) to launch an online retail monitor that tracks the growth of ecommerce traffic.

The mobile market: right here, right now

Digital Strategy Supplement - March 2011

Sponsored Feature: Ian Carrington Director of mobile advertising at Northern and Central Europe, Google. What’s in your pocket or handbag at this very minute? Chances are the inventory includes at least one mobile phone. Ask just about anyone that question and you’ll probably get exactly the same answer.

Google fined for privacy violations

Mon, 21 Mar 2011

France’s privacy watchdog has fined Google €100,000 (£87,179) for breaching the country’s privacy rules with both its Street View and Latitude products.

Google edges closer to social network launch

Mon, 14 Mar 2011

Speculation that Google intends to launch a social network has increased, with reports over the weekend suggesting it will be unveiled in May.

What’s at the end of the discounting conveyor?

10 March 2011

Bing launches Deals service to compete with Google

Fri, 4 Mar 2011

Microsoft’s Bing search engine is launching a new local deals service to compete against Google Offers, Yahoo Local Offers and other social shopping websites.

Google launches publisher payments platform

Thu, 17 Feb 2011

Google has launched its much anticipated publisher payments platform, Google One Pass.

Twitter in sale talks with Google and Facebook

Thu, 10 Feb 2011

Twitter is said to have held talks with both Google and Facebook over a potential sale that values the microblogging site at $10bn.

LinkedIn files for IPO

Fri, 28 Jan 2011

LinkedIn is set to float on the New York Stock Exchange as investors’ enthusiasm for social networking sites grows.

Google's Brittin joins Sainsbury's board

Thu, 27 Jan 2011

Sainsbury’s has appointed Google UK & Ireland MD Matt Brittin to its board.

Matt Brittin Q&A: The changing web

Wed, 26 Jan 2011

Click here to read the cover feature relating to this ’Search giant shapes the future for digital Britain’

Search giant shapes the future for digital Britain

27 January 2011

As the pace of digital development gets ever faster, Google’s UK chief explains how he is at the centre of shaping your online future.

Google takes on Groupon

Fri, 21 Jan 2011

Google is set to go head-to-head with Groupon by launching its own group buying site to cash in on the growing trend for social commerce.

Mapping value across the customer journey

Digital Strategy Supplement - January 2011

More and more brands are using attribution modelling to find out the true value of every stage of a customer’s purchase journey. But as the picture gets clearer, new challenges are emerging - such as how to split the money fairly.

Google disappoints with TV set-back

Tue, 21 Dec 2010

Google is understood to have stalled the launch of Google TV.

YouTube launches skippable pre-roll ads

Thu, 2 Dec 2010

Google has launched skippable pre-roll ads on YouTube, with advertisers only paying if a viewer watches the ad.

Google offers video on AdWords

Tue, 16 Nov 2010

Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings.

Google and Barclays among first advertisers in ‘i’

Tue, 26 Oct 2010

Much anticipated national daily i has launched today (26 October).

Google most popular site for news among business execs

Thu, 21 Oct 2010

Google News is the most popular destination for information among business executives in Europe, according to the latest Business Elite Europe survey from Ipsos MediaCT.

Google revenues up by 23%

Fri, 15 Oct 2010

Google has posted better than expected third quarter results, with revenues up 23% on last year.

Google's AdWords updated

Fri, 24 Sep 2010

Google has launched a new AdWords feature in the UK, adding product images within advertisers’ paid-for text ads.

What is the top brand? Let me google it...

16 September 2010

Google trials Instant for predictive search results

Thu, 9 Sep 2010

Google has launched Google Instant, an update to its search functionality that brings up results as you type a query.

Google opens up trademark policy in UK

Wed, 4 Aug 2010

Google is changing its UK policy to allow some advertisers to use third-party trademarks in their ad copy, regardless of whether they own them or have approval from the trademark owner.

Google upgrades YouTube mobile service

Thu, 8 Jul 2010

Google has revamped its YouTube mobile site by improving its touchscreen and HTML5 functionality as playbacks pass 100m a day.

Google VP says online video is becoming “the beautiful ad game”

Thu, 24 Jun 2010

CANNES: Henrique de Castro, Google vice president for global media and platforms, says the rise of online video is reaching a “tipping point for digital display”.