GSK launches Beechams Ultra range

Thu, 3 Sep 2009 | By Rosie Baker

Beechams, the cold and flu brand owned by GlaxoSmithKline (GSK), is launching a new range called Beechams Ultra All in One, backed with a £6m marketing spend.

Beechams Ultra

The over the counter range is the strongest available from Beechams and aims to offer sufferers greater choice to fight cold and flu symptoms. It includes maximum strength capsules and a hot lemon menthol drink.

The launch will be supported by a national television campaign that aims to communicate the benefits of an all in one remedy to target headache, blocked nose, sore throat, chesty cough and fever, over products aimed at single symptoms.

The range is the first of Beechams’ products to be launched with a new “dynamic” pack design that it will roll out to existing ranges later this year.

Beechams says it has chosen “breakthrough language” to communicate the “strength, power and completeness” the products offer.