Guinness introduces “Bring it to life” strapline
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Guinness introduces the new strapline “Bring it to life” to its brand advertising in its latest television campaign.
The strapline replaces “Good things come to those who wait” and will debut tonight.
The high production ad depicts a group of men “terra-forming” a barren landscape with forests, waterfalls and oceans.
The ad has been created by the Diageo brand’s long-standing agency Abbott Mead Vickers.BBDO.
Guinness celebrated its 250th anniversary this year with a global campaign devised by Saatchi & Saatchi with the theme “Arthur’s Day” commemorating the founder of the brewery.
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