Home Delivery Network rebrands as Yodel

Home Delivery Network has rebranded its entire business as Yodel as it looks to take on the Royal Mail in the parcel delivery sector.

Yodel van

Yodel van

The new name will be applied to both its business to business and consumer services.

The name change comes as the company looks to grab a larger slice of the parcel delivery market from rivals.

HDN acquired DHL’s domestic parcel division in January making it the second largest parcel delivery service in the UK with 17% of the market behind the Royal Mail on 30%.

Jonathan Smith, Yodel CEO, says the rebrand is aimed at positioning the company as a “truly customer focused business offering a full suite of services”.

He adds: “The combined business is already growing faster than the market and we are excited about our future potential.”

Yodel claims that it is picked up over 100 new clients in the past two months. It aims to be the market leader in every industry sector.

Readers' comments (61)

  • a truly truly awful name. yodel sounds like something out of star wars! how are customers like myself going to be able to take this company seriously. colour is terrible also, how do u people come up with this rubbish

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  • The name but could be either the mountain call or an abbreviation of Yo Delivery. As good or bad as Consignia and talking of star wars - ParcelForce (may the force be with you).
    Colours are bright, but surely any company wants to be seen and get its message across. Interesting as a reader of Marketing Week that the previous comment did not understand this.

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  • The concept behind Yodel is so fresh and new - it is so nice to see a brand which has no old school focus. Good work!

    I can't wait to "Yodel it!"

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  • Saw this van on the road today, it certainly stood out - quite trendy I thought.

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  • I think initially it will be a bit 'marmite'. I took to it straight away, others may take a little longer I guess. I don't suppose it really matters what the name is as long as my parcels get delivered as I want them to. It is refreshing to see a carrier at least try to put the emphasis on the customer at last though. Good luck to 'em I say!

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  • I currently work with dhl and think the new name will be quite catchy and easily remembered, should get new customers to come on board and give it a try

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  • you dopes! This is truly an awesome name and style change and moves completely away from the usual bland express\link\parcels conventions that blights the marketplace. Wonder if you are the same guys who thought Google was a silly name - you're suppose to be professionals!

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  • Design looks really innovative, fresh and forward thinking.

    We need more like this in today's stale market.

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  • A name should not matter its the quality of service that they provide their customers.

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  • I have been through every change with this company since 1989
    Home Delivery was the first name
    fedex failed to take over
    then business express
    white arrow

    Yodel! come on it's rubbish
    something more internet based
    would make
    internet express would sound more pro

    at least were gonna get away from the "white van man"

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