Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Camelot to double National Lottery prices

Camelot is doubling the price of National Lottery tickets for the first time in almost 20 years in an overhaul of its weekly offering taking place in 2013 after market research indicated gamers wanted bigger payouts and more chances to win prizes.

Camelot-lotto-logo-2013.460

The price of a Lotto line will increase to £2 this year - the first since the National Lottery launched in 1994 - with prize money for matching three numbers increasing from £10 to £25 and average jackpot prizes increasing to £5m on Saturday draws and £2.5m on those taking place on Wednesdays.


The changes will also see the introduction of a new Lotto raffle that will generate over 50 weekly winners of a £20,000 prize in each draw according to Camelot.

Camelot developed the renewed offering after consultations with National Lottery players which indicated they wanted more diverse chances to win with bigger prizes without fundamental changes to the core proposition. See chart at bottom of story for full list of prize options.

Andy Duncan, Camelot UK’s MD, says: “We’ve spoken extensively with Lotto players to develop a re-energised game and the changes we’ll be introducing in the autumn to rejuvenate Lotto will give them what they have asked for.”

The updated offering will be promoted with a through the line campaign set to launch ahead of the changes coming into effect this autumn. It comes as Camelot reports that it has seen a 35 per cent increase in sales since 2002 and an increase in the number of people playing the game by 12 per cent in the last five years.

Earlier this week, Marketing Week revealed that O2’s existing marketing director Sally Cowdry was scheduled to join Camelot in the position of marketing and consumer director.

Readers' comments (26)

  • So extensive customer research reveals a burning desire to pay double the price for a lottery ticket. Hmmm... Can this really be true in these financially difficult times?

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  • So again most of the players (76%) chasing the dream on under £16000 per year are to be ripped off again. This is not Socially Responsible as Camelot claim in their policy documents. So many of us are addicted now but thought a £1 a week was ok. Then it went up to twice a week ,then more games /cards were added every year near on. This is wrong what ever the claims of raising money for good causes. How can it be right that the poor are paying for this again and again. Government /commission need to step in and stop it and then investigate how Camelot are being run.

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  • Having played 3 lines in every lottery since it started I will, I suspect with many others be withdrawing from the Lottery due to the disgraceful doubling of the Lotto ticket price

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  • We won't be in it to win it when they increase the ticket price. They can say goodbye to our monthly direct debit of approx. £60 because my friends and I are in absolutely no position to hand over £120 per month! Bad move Camelot!!

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  • Another rip off by a greedy company.

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  • They certainly haven't picked the best week to make this announcement! A 100% price increase is steep for regular players - irrespective of the increase in prizes.

    Last year's CEBR predictions for increased disposable income in 2013 must have been a factor in this decision, but is that still likely to happen as administrations impact upon the economy?

    It will be interesting to see how this affects the Health Lottery's flagging sales, and if they react and adapt their own offering. On the plus side, at least the National Lottery Twitter team have been kept busy dealing with the backlash..

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  • Simple answer, will now move my £5.00 p/w to the Health Lottery, consultations with lottery players? I certainly was not consulted nor anybody else I know, maybe what they actually is mean consultations with the Treasury, just another one of this Governments stealth taxes, open the door to competition in the lottery not this monopoly

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  • I think everyone is forgetting the benefits the changes to the National Lottery Lotto will bring. The Lotto odds are still better than the Euromillions and with the introduction of the Lotto Raffle ( http://www.national-lottery.com/news/national-lottery-lotto-changes-autumn-2013.asp ) the National Lottery will be making an additional 100 ticket holders £20,000 better off a week, I say bring on the changes!

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  • I'd guess not many people play only one line per draw? If so then just halve the number of purchases. It's a lottery after all and you may win the jackpot once playing 1 or 100 times.
    The majority of winners are of the minor prizes so its a better way of winning 'bigger'.

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  • In response to Dean's comment 'How can it be right that the poor are paying for this again and again.', no one is forcing anyone to buy a lottery ticket and spend money where it will most likely be lost. You have a choice.

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