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Digimask, a company offering avatar-like images of Web users' faces, has launched a &£1m ad based on a cloning theme. Created by Elliott Borra Perlmutter (EBP) and Optimedia, it features close-up pictures of faces, each with a feature that's 'not quite right' - such as square pupils or digital freckles. Style magazines and posters throughout London will be the main ad platforms. The mask will be available free to consumers, who will be able to upload their likeness on Digimask-enabled sites.
