Digest

Thu, 15 Mar 2001

iVillage UK, the women's website launched last November in partnership with Tesco.com, has reported more than 340,000 unique users in the past month - double its initial targets. About two-thirds of visitors went straight to the UK site, while the rest went to the US site, iVillage.com. IVillage UK managing director Hillary Graves says the data "sends out a strong message to advertisers".