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Latest News & Analysis
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Heineken to use James Bond to stir the digital conversation
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Barclays appoints David Wheldon to top brand role
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Yahoo! forms creative ad unit
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Mirror Online relaunches with more targeted content
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Reckitt Benckiser to invest an additional £100m in brand building
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LoveFilm CEO takes helm at Mothercare
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Asda and Tesco avoid censure
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Reckitt Benckiser exceeds expectations
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Greggs eyes loyalty scheme
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Reckitt Benckiser moves into social commerce
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Jennifer Saunders stars in debut campaign for Philadelphia with Cadbury
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HMV outlines multichannel strategy
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Domino’s to trial f-commerce
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Coca-Cola to reinvest productivity savings into brand building marketing
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BA unveils its London Olympics TV campaign
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Warburtons' marketing director Hayes departs
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January sales fail to revive high street
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Unilever: “Marketing needs to be noble again”
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Discovery set to put marketing weight behind brand extensions
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O2 expands reward scheme to rugby fans
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PlayStation Network to become ‘Sony Entertainment Network’
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MP launches Body Confidence Awards
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Vevo UK kicks off campaign to break emerging artist
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DOH extends Change4life to combat alcohol abuse
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Facebook hires Levi’s Van Dyck as first CMO
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Twinings doubles marketing spend
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Madonna premieres video on Clear Channel screens worldwide
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Premier Foods axes group marketing director role amid restructure
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Own label copycat brands face EU scrutiny
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Bauer Media unites with LG Mobile to crowdsource bumper issue
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HMV brings together insight and ecommerce in marketing overhaul
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BT: 'Marketers need to have love affair with customer services’
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MyDeco CEO steps down
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Twitter offers UK brands enhanced profile pages
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Four key marketing take aways from Facebook’s IPO
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Unilever readies new customer insight panel
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Kingfisher eyes UK growth with grassroots cricket sponsorship deal
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Digital radio chiefs hail “milestone” quarter
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M&S ramps up digital with smart TV push
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We7 hopes anti-Valentine’s playlist campaign will create “fans for life”
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BBC Radio gains at expense of commercial stations
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Capital extends lead over commercial rivals in London
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Molson Coors ramps up marketing in convenience stores
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Sony CEO Howard Stringer steps down
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Travelodge loses top marketer
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Yahoo loses top marketers in EMEA restructure
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TripAdvisor ad banned for “misleading” reviews
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Heineken readies Facebook Valentine’s push
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City AM extends brand into recruitment
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AXA positions as innovator in £20m brand campaign
