Northern & Shell owner to call TV venture Express Shopping Channel

Northern & Shell owner Richard Desmond is planning to call his new television venture the Express Shopping Channel, hoping readers of the newspaper will be tempted to buy clothes, homeware and DIY goods.

Northern & Shell owner Richard Desmond is planning to call his new television venture the Express Shopping Channel, hoping readers of the newspaper will be tempted to buy clothes, homeware and DIY goods. The Express proprietor launches his first foray into the competitive world of home shopping today (Wednesday) as a joint venture between N&S and mail-order shopping business the N Brown Group.

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