When rebrands go wrong

(And how to avoid the pitfalls)

Top Jobs

Job of the Week

Michael Barnett

Foreword

Thu, 25 Sep 2014 | By Michael Barnett

Content may be king, but in the marketing industry today there is still a whole court that attends to it.

Tanya Hughes, Talk PR

Talk PR: Be more human and your business will flourish Video

Thu, 25 Sep 2014

Working relations can always be courteous but what qualities make them really rewarding? Talk PR’s Tanya Hughes asks leading business figures to find out.

Gareth Davies, Waggener Edstrom

Waggener Edstrom: Deliver the right content at the right time

Thu, 25 Sep 2014

In a channel-agnostic world, Waggener Edstrom’s Gareth Davies says it is vital for brands to maintain relevance and consistency in their content as they adapt to the ‘new norm’ of customer engagement.

Priyanka Dayal, Cision

Cision: Converting influence to sales through better blogger outreach

Thu, 25 Sep 2014

Brand marketers need to take an intelligent, strategic approach if they want to have successful links with influential bloggers, says Cision’s Priyanka Dayal.

Jared Shurin, Kindred

Kindred: Great communications are a dialogue

Thu, 25 Sep 2014

Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.

Kerrie Finch, Finchfactor

FinchFactor: How to be a better communicator, tomorrow: A Self Help Guide

Thu, 25 Sep 2014

A new age of communications with true innovation, collaboration, no borders and a sense of community are the key to the future, says FinchFactor’s Kerrie Finch in her PR survival guide.  

Shoba Virk, Vocus

Vocus: Where does marketing end and social PR begin?

Thu, 25 Sep 2014

Social media has blurred the lines between marketing and PR to the point where they have nearly converged, says Vocus UK’s Shoba Virk.

Ruth Allchurch, Cirkle

Cirkle: Disruption requires a rigorous approach that must be intelligently applied

Thu, 25 Sep 2014

Brands have always been looking for ways to cut through the clutter and get noticed above the noise, not to mention, disrupt the marketplace they operate in, and this doesn’t happen by accident.