Cover Story
Viewpoints
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
Top Jobs
Trends
Finding the brightest and the very best
Locating staff with the right skills and attitude is crucial. Steve Hemsley speaks to a panel of marketing and HR professionals about sourcing talent, even if it comes from outside the industry.
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
Getting to grips with the finer points of 'big data'
‘Big data’ is a term currently in vogue in marketing circles but what does it mean and what are its practical implications for marketers and brands? Our panel of experts give their take on the subject. By Maeve Hosea
Offering a bit more than a free sample
Research seen exclusively by Marketing Week suggests there are many factors affecting the success of a sampling occasion, as consumers look for more than just a freebie.
-
Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS