Rumours that digital is distinctly dead are greatly exaggerated.
Just as people have got used to the last reorganisation, along comes another.
Kingsmill is attempting to do something that marketing usually finds impossible: educating consumers that what they currently think is not the case.
Eighty per cent of what you do in business should be an easy sell to the customer, a former boss of mine once told me. Just 20 per cent should be a harder sell. It’s an interesting way to look at marketing.