Cover Story
Viewpoints
The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
Top Jobs
Trends
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
A better deal is no comparison to good service
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money - but not at the expense of a good customer experience.
Business giant builds a global consumer brand
Lenovo might have the second-largest share of the global PC market, but chief marketing officer David Roman tells Lucy Handley why the international technology business is working to increase its brand awareness.
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS