Improve Digital and AOP promote 'New rules of revenue: online advertising 2010'

23 February 2010

Panel sessions and presentations feature specialists from organisations such as BBC Worldwide and IAB Europe. Discussion topics include: trends, expectations and challenges in display advertising; the changing dynamics of buying and selling media and the benefits for publishers of Real-Time Bidding (RTB) platforms; and the role of audience data in generating display revenues for publishers.

Nic Peters, managing director of Improve Digital UK, explains: “Recent research1shows that 28 percent of marketers will shift their overall marketing budgets towards digital in 2010, with a further 66 percent of companies increasing their online marketing spend. 'New Rules of Revenue: Online Advertising 2010' is structured to facilitate the knowledge-sharing and debate that will help publishers capture the potential of this growing market.”

Introducing the event is Matt O'Neil, president of Ad Monsters www.admonsters.com. He comments: “Online advertising has moved rapidly over the past 18 months. But this hasn't produced new ad formats or flashy rich media campaigns – the big shifts in the media market focus on the way it is managed and traded. Publishers will need to work closely with the whole new ecosystem, which includes agencies, ad networks and exchanges, and the technology system providers, if they are to inform decisions and direction, rather than merely react to changes in the market.”

Web: http://www.improvedigital.com/23-feb-new-rules-of-revenue-event-in-london

Price: £95 for AOP-members and £195 for non-members