Carl Johnson backs Anomaly off-shoot
Duncan Bird, co-founder of Soul, is launching a new agency in New York backed by Carl Johnson, founder of the marketing agency Anomaly. Bird, vice president of brand partnerships at Sony BMG, has already signed up Coca-Cola and the Association of American Advertisers as clients.
The agency, which will be called Another Anomaly, aims to be a "hybrid somewhere between an agency and manufacturer". It will concentrate on areas such brand strategy and product licensing and will take a share in the royalities.
Bird says: "The primary focus is on creating and launching products and services that create intellectual property that can be exploited. We are not an advertising agency."
There is a founding team of ten staff including Natasha Jakubowski, partner and strategic director at the consultancy, Redscout.
Carl Johnson, a former chief operating officer of TBWA, launched Anomaly in 2004. The new agency will sit separately to Anomaly.
Latest Jobs
Account Manager
LBiMARKETING COMMUNICATIONS MANAGER
Shakespeare Birthplace TrustMedia Planner
CamelotPeople Communication Manager: 12 Months Maternity cover
ExperianAccount Manager
Quietroom
Job of the Week
Jobs Search
Top Jobs
Most popular
Most commented
Latest Jobs
Account Manager
LBiMARKETING COMMUNICATIONS MANAGER
Shakespeare Birthplace TrustMedia Planner
CamelotPeople Communication Manager: 12 Months Maternity cover
ExperianAccount Manager
Quietroom


