MindShare clicks with Olympus to win 1m account

Thu, 12 Apr 2007

MindShare has won the £1m media planning and buying for camera company Olympus UK. It is not thought that there was a competitive pitch for the business, which was previously handled by Initiative.

The agency is now working with the company on the launch campaign for the new E-410 D-SLR (digital single lens reflex) in June. It is currently supporting the E-400 through print and online work. The creative work has been developed in Germany.

The company is targeting consumers who want to upgrade to a high-end compact camera with increased functionality. Its target audience is 30 to 55-year-old men.

Olympus is the joint number one manufacturer of digital cameras with Sony and also makes a range of other consumer products and medical equipment.

The company is involved in a number of sponsorships such as the Rallycross Open Series and the Underwater Image Festival, which took place in Birmingham last month. It is also involved in a number of other photography exhibitions.

The brand uses the strapline "Your Vision. Our Future" across all of its internal and external brand communications.

Have your say

Please do not complete the following form field for security reasons.

Name

E-mail

Comment

Post as

Anonymously

Display name

I have read and agree to the terms and conditions