New London freesheet launches on Northern Line

Fri, 11 Apr 2008

A new London freesheet that aims to serve travellers on the Northern Line has launched today (April 11). The Other Side says that it will target a more "culturally aware and Web 2.0" audience than rivals thelondonpaper and London Lite.

The paper is also launching an online community with online solutions company Webjam, which will allow readers to interact with its journalists and other readers. The site and the paper will include news, opinion, reviews and listings.

The Other Side will be distributed around the areas served by the Northern Line tube line, which include Clapham, Camden and Hampstead. The paper has been launched by entreprenur Sam Lassman Watts, who is also editor. He says that the launch is a "response" to the limited agenda of free papers available in London.

Lassman Watts says: "There is a certain character about the Northern Line that you don't get on some of the others. Whether it's the Camden folk jumping on and off the tube, the constant mix of City boys and tourists at Bank and Charing Cross or the signal failures and delays."

He adds that the online community aims to make readers part of the magazine and will allow them to play a part in how it develops.