Breaking News
Marketing Week Engage Awards 2013 pics
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Microsoft's Xbox One sets sights on connected TV
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
Social Media
Unofficial Nutella fan site shut down by brand could turn into 'nightmare'
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
Search
PZ Cussons readies digital push across brand portfolio
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
UPDATE: Yahoo confirms Tumblr purchase
Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.
Mobile
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
'Vodafone Red' to form crux of operator's messaging
UK operator group eyes smartphone and 4G messaging to boost revenues.
ecommerce
Amazon details currency launch
Amazon steps up real world drive with currency launch, Samsung purchase.
LivingSocial joins Tesco Clubcard scheme
Daily deals site becomes first in sector to join loyalty scheme as it looks to set itself apart from rivals.
Video
Blinkbox ad warns 'it's safer to stay in' Video
Latest tongue in cheek campaign from streaming service highlights the dangers of venturing outside.
Lynx cleared of objectifying women
ASA clears ads encouraging audiences to ‘choose your type of girl’.
Perfect experience
The online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns.
Aiming high
Under the latest radical reincarnation of google’s ranking algorithms, brands with quality content are likely to see higher search rankings but they still need to use tactical marketing.
Mobile comes of age
The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?
Digital professional: Eren Ozagir, chief marketing and commercial officer, musicMagpie.
‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’
Catching up with the customer
As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Digital Opinion
Digital and data will give Channel 4 a new lease of life
Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties.
Digital marketing is about people, not devices, it’s an adage that’s often forgotten
Techno-philes shouldn’t mistake the means for the ends.
BT Sport digital exclusives could help it boot Sky out the park
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
Vouchers and incentives: Gifting is virtually out of this world
Social gifting is a new marketing channel that offers brands increased sales opportunities as well as a route to new customers.
Marketing Week TV
Army launches TV push for young recruits Video
Government says campaign aims to dispel the misconception that the Army is not hiring.
Ad focus
David Beckham: a history in ads Video
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
Share a Coke campaign moves to TV Video
Coca-Cola unveils TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on pack.
Blinkbox ad warns 'it's safer to stay in' Video
Latest tongue in cheek campaign from streaming service highlights the dangers of venturing outside.
Cadbury surprises walkers with Joyville unicorn alpacas Video
If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.
Q&A
Marketing Academy graduates 2013 on what makes the modern marketer Video
And striking the right balance between data and creativity.
Top marketers on what makes a modern marketer Video
Senior marketers from Aviva, Microsoft and Sainsbury’s share their experiences.
Marketing Academy scholars on data vs creativity Video
How important is it to retain creativity when data-driven insight is becoming more prevalent?
Marketing Academy scholars discuss qualities needed by modern marketers Video
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
Video Viewpoints
Big data breaks into the boardroom Video
‘Big data’ is the number one item on the CEO’s agenda for 2013, and it’s up to marketers to ensure that its role is appreciated and understood. Marketing Week’s Data Strategy Award winners give their take on how to make that happen.
Is marketing an art or a science? Video
Data specialists discuss the age-old question and provide some unexpected answers.
Econsultancy outlines the key digital trends at MWL 2012 Video
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Lexus looks to digital platforms to capture customers Video
Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
