Company to launch ‘Forever Faster’ campaign in 2014 after appointing JWT.
‘Instagram Direct’ allows users to send pictures and videos to select groups of friends.
Sean O’Neal to become president of social ad tech company Adaptly - announcement comes on same day ABC reveals MailOnline broke 10 million visitor barrier.
Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.
Statement comes as the music streaming service confirms it is launching an ad-funded offering for mobile.
Sports brand moving away from longer campaigns in favour of shorter, more targeted efforts.
RBS among first 12 advertisers to use ‘FT Smart Match’.
From native advertising to RTB, Marketing Week looks at five key themes and trends in digital marketing from the past 12 months.
From dancing babies to a levitating magician, YouTube ranks the ten most popular ads of the year.
Marketing Week picks out the top takeaways in sponsorship during 2013.
Brewer claims initiative helped grow quarterly sales by 4.2 per cent year-on-year
Toyota, Cadbury and Ritz among brands testing ad format that turns Google+ posts into display ads across the web.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
Social media fans question Kimberley-Clark’s decision to tinker with the online profile for its iconic brand.
Business to use all-new race series to showcase the innovation behind its brands.
Marketing Week highlights how brands can use the event to amplify their reach beyond the pitch.
Streaming service to unveil free mobile streaming for the first time next week, according to reports.
Car marque’s European exit could inadvertently propel its sponsorship strategy.
Service set to offer retargeting that spans devices.
Incubator created to pair brands such as Magnum and Hellmann’s with digital marketing start-ups.
Global campaign ushers in ‘Widen your World’ strapline to reflect brand’s sky-high ambitions.
Self-destructing photo service lures Instagram’s Emily White as it looks to build revenues streams.
Organisation to create online community around newly launched mobile app.
PepsiCo to create radio show online to encourage people to eat porridge.
World Cup 2014 sponsors are turning in real-time, digital interactions in attempts to justify rising commercial fees.
Video spoofs reports of Amazon’s unmanned delivery drones with ‘Ornithological Waterstones Landing Service’.
Body warns marketers to ensure ads are identifiable amid increasing advertiser caution.
Marketing Academy looking for nominations of the brightest young marketers.
Fast food chain becomes the latest brand to try and subvert traditional festive advertising with its humorous spot.
Sports maker uses Winter Olympic hopefuls to build its association to next year’s event.
Playstation 4 is consistently tracking above Xbox One, according to latest tracking data.
Comparison site looks to compete with retailers in Christmas advertising battle.
Amanda Metcalfe appointed to lead the supermarket’s move into the online grocery space.
Nine-part Instagram video series to show car marque’s F-Type Coupe ‘being hunted’.
Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign.
Marc Speichert to lead the cosmetics company’s push into digital media.
Branded content hub aims to increase the number of searches to Dominos.co.uk.
Scotch Whiskey maker formally launches long-form content push after first revealing the plan two years ago.
Coffee retailer heads list of ‘tier one’ brands to trial geo-targeted ad unit.
Pernod Ricard to increase marketing spend for Cuban rum brand to extend 2013 sales momentum.