‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Brands consulted by Facebook on how best to understand social in multi-media mix.
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
‘Cease and desist’ order against the creator of the unofficial site revoked.
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
One year on from its IPO, investors may be happy but public perception has waned.
UK operator group eyes smartphone and 4G messaging to boost revenues.
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Adam Johnson appointed amid reshuffle following Steve Overman exit.
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Unilever looks to attract more brand advocates for its ice-cream brand.
New display ad format allows users to take photos using their Skype webcam.
Video games giant is now claiming advertising revenues from fan-made videos on YouTube.
And claims 23 per cent of all time spent using smartphones is on the social network.
Auction site, Morrisons and Google share their thoughts on mobile’s future at IAB event.
O2-owner eyes further revenue streams powered by ‘big data’.
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul.
Reports citing informed sources tout Q3 launch.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
ICO report finds widespread uncertainty about the impact of the pan-European data protection proposals.
Car marque developing platform to provide consumers with different AR content whenever they encounter the brand.
Organic food manufacturer looks to mobile couponing to expand appeal in the absence of a loyalty programme.
O2 and Vodafone confirmed as early backers of Windows Phone device.
Micro-blogging site hopes buy can accelerate efforts to provide deeper insights into its users’ tweets for advertisers.
Amazon steps up real world drive with currency launch, Samsung purchase.
Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place.
Perception of the etail giant dips as repeated knocks to its brand over the last seven months start to take their toll.
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
Payday loans service polls users to identify the most appealing savings account features as it looks to soften its controversial image.
Media experts urge publishers to ‘shout louder’ about their ability to influence purchases decisions.
Evian, Dove, IRN-BRU, Volvo, LG and more.
Hike in contract and customers numbers offsets dip in revenues.
Ex-News Corp veteran Tom Mockridge to lead assault on Sky’s market dominance.
Karmarama executive chairman and former IPA president Nicola Mendelsohn replaces Joanna Shields in top European role.