Digital News
Twitter ramps up dual screening opportunitiesVideo
‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
Heineken readies first-ever global ecommerce hubVideo
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Sony turns up PS4 marketing to counter Xbox OneVideo
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Facebook defends content policies after domestic violence controversy
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
Google lobbies brands on consolidated media buying
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
Marketing Week Engage Awards 2013 pics
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Microsoft's Xbox One sets sights on connected TV
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
World Nutella Day saved after Ferrero caves
‘Cease and desist’ order against the creator of the unofficial site revoked.
Unofficial Nutella fan site shut down by brand could turn into 'nightmare'
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
'Vodafone Red' to form crux of operator's messaging
UK operator group eyes smartphone and 4G messaging to boost revenues.
PZ Cussons readies digital push across brand portfolio
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Nokia names new UK marketing head
Adam Johnson appointed amid reshuffle following Steve Overman exit.
Nike reveals debut England kit on TwitterVideo
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Ben & Jerry’s launches social media hub
Unilever looks to attract more brand advocates for its ice-cream brand.
Skype and Specsavers partner for 'groundbreaking media first'
New display ad format allows users to take photos using their Skype webcam.
Nintendo claims ad revenue on user-generated content
Video games giant is now claiming advertising revenues from fan-made videos on YouTube.
Facebook clocks 26m monthly mobile users in UK
And claims 23 per cent of all time spent using smartphones is on the social network.
eBay eyes mobile as route to the high street
Auction site, Morrisons and Google share their thoughts on mobile’s future at IAB event.
Telefonica mulls outdoor insight offering
O2-owner eyes further revenue streams powered by ‘big data’.
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
Jaguar to use dual-screening in F-Type campaignVideo
‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul.
Google preps music-streaming service
Reports citing informed sources tout Q3 launch.
'Microsoft to rely on consumer brands to power Bing'
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Regulator to accelerate education drive for data reforms
ICO report finds widespread uncertainty about the impact of the pan-European data protection proposals.
Audi to transform all logos into AR triggers
Car marque developing platform to provide consumers with different AR content whenever they encounter the brand.
Yeo Valley turns to mobile coupons to grow appeal
Organic food manufacturer looks to mobile couponing to expand appeal in the absence of a loyalty programme.
Nokia confirms launch of flagship Lumia 925 device
O2 and Vodafone confirmed as early backers of Windows Phone device.
Twitter sharpens data insight with startup buy
Micro-blogging site hopes buy can accelerate efforts to provide deeper insights into its users’ tweets for advertisers.
Amazon details currency launch
Amazon steps up real world drive with currency launch, Samsung purchase.
Ladbrokes' marketing chief to exit following digital unit launch
Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place.
Brand Audit - Amazon
Perception of the etail giant dips as repeated knocks to its brand over the last seven months start to take their toll.
Lego's Ninjago brand continues due to 'super fan' engagement Video
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
Wonga moves closer to savings account launch
Payday loans service polls users to identify the most appealing savings account features as it looks to soften its controversial image.
'Publishers should take a commission on the sales they generate'
Media experts urge publishers to ‘shout louder’ about their ability to influence purchases decisions.
The UK's top 10 most popular ads on YouTubeVideo
Evian, Dove, IRN-BRU, Volvo, LG and more.
Beyoncé helps O2 record smartphone customer boost Video
Hike in contract and customers numbers offsets dip in revenues.
Virgin Media names new CEO
Ex-News Corp veteran Tom Mockridge to lead assault on Sky’s market dominance.
Facebook appoints Mendelsohn as European boss
Karmarama executive chairman and former IPA president Nicola Mendelsohn replaces Joanna Shields in top European role.
