Digital opinion
Digital and data will give Channel 4 a new lease of life
Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties.
Digital marketing is about people, not devices, it’s an adage that’s often forgotten
Techno-philes shouldn’t mistake the means for the ends.
BT Sport digital exclusives could help it boot Sky out the park
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
High street retailers are riding the digital wave but I can't see much innovation
Let’s not mistake basic service levels for innovation.
News brands and advertisers must get round the table
With the right insight, print media groups could lead the way in digital advertising.
YouTube has won the battle with TV? 'B*llocks'!
YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place.
Digital marketers must do more than just drop the jargon to become mainstream
Yesterday I was fortunate enough to hear Harper Reed, CTO of Barack…
Brands should engage more with the start-up community
Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need to…
Why Hyundai has committed brand suicide with its failed attempt at viral
Not only did Hyundai and its agency badly misjudge their creative, they have also fallen down by sitting on their hands and letting a mistake run and run online, which will no doubt leave a dark stain on its brand reputation for some time to come.
Join the modern marketers' manifesto debate
‘The manifesto is a statement of intent - it outlines the areas marketers need to focus on to drive their business forward’
A Modern Marketing Manifesto
As you might expect we champion the cause of marketing, and marketers, globally.
Marketers who get Twitter #Music could become social media rock stars
Brands shouldn’t overlook #Music as it’s another weapon for their marketing arsenal.
Twitter's keyword targeting will do Google more favours than harm
Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected…
More education needed to ensure in-app purchases aren't child's play
While it’s not its entire responsibility to hold the hands of absent-minded parents, the mobile industry must show willingness to educate consumers about in-game purchases.
Facebook's premium message service is a step too far for brands
Reports are circulating that Facebook is to trial a paid-for messaging service that lets users directly…
Striking the balance – the key issue facing every high street retailer
Blockbuster, HMV, Jessops are just a few of the recent high street casualties of the ongoing digital disruption…
Do people care enough to be spooked by Facebook's targeted News Feed ads?
My short answer to the above question is ”no”, but it doesn’t mean advertisers cannot mess up using…
Google Glass's clever marketing vision
‘Anyone with even a vague sense of self-awareness would not be seen dead with a Bluetooth headset… so it should be clear how smart Google is’
Bad targeting holds back behavioural ads
Brands should focus first on getting the execution right and not worry yet about regulation.
