Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties.
Techno-philes shouldn’t mistake the means for the ends.
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
Let’s not mistake basic service levels for innovation.
With the right insight, print media groups could lead the way in digital advertising.
YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place.
Yesterday I was fortunate enough to hear Harper Reed, CTO of Barack…
Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need to…
Not only did Hyundai and its agency badly misjudge their creative, they have also fallen down by sitting on their hands and letting a mistake run and run online, which will no doubt leave a dark stain on its brand reputation for some time to come.
‘The manifesto is a statement of intent - it outlines the areas marketers need to focus on to drive their business forward’
As you might expect we champion the cause of marketing, and marketers, globally.
Brands shouldn’t overlook #Music as it’s another weapon for their marketing arsenal.
Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected…
While it’s not its entire responsibility to hold the hands of absent-minded parents, the mobile industry must show willingness to educate consumers about in-game purchases.
Reports are circulating that Facebook is to trial a paid-for messaging service that lets users directly…
Blockbuster, HMV, Jessops are just a few of the recent high street casualties of the ongoing digital disruption…
My short answer to the above question is ”no”, but it doesn’t mean advertisers cannot mess up using…
‘Anyone with even a vague sense of self-awareness would not be seen dead with a Bluetooth headset… so it should be clear how smart Google is’
Brands should focus first on getting the execution right and not worry yet about regulation.
Forget space jumps, YouTube’s biggest mission is to make money.