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Digital tactics
Putting the OOH factor back into advertising
More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel.
Vouchers and incentives: Gifting is virtually out of this world
Social gifting is a new marketing channel that offers brands increased sales opportunities as well as a route to new customers.
Design: A less familiar Facebook
Facebook’s redesign aims to declutter the site and create a more immersive experience, offering brands added opportunities for engagement - but it is not without its challenges.
