Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.
Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.
Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.
Luxury brands find that content creation can heighten their aspirational quality.
EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
There’s a growing trend online for people to share goods and services rather than buy them new. Should brands feel threatened, or embrace it?
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
An exclusive study outlines the essential changes marketers must make to stay ahead for 2020 and beyond.
Rachael Pettit, marketing director at going-out app YPlan, explains the secrets behind its success and how it plans to use a $12m cash injection from A-list investors.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.