‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
One year on from its IPO, investors may be happy but public perception has waned.
UK operator group eyes smartphone and 4G messaging to boost revenues.
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Adam Johnson appointed amid reshuffle following Steve Overman exit.
And claims 23 per cent of all time spent using smartphones is on the social network.
O2-owner eyes further revenue streams powered by ‘big data’.
‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Car marque developing platform to provide consumers with different AR content whenever they encounter the brand.
Organic food manufacturer looks to mobile couponing to expand appeal in the absence of a loyalty programme.
O2 and Vodafone confirmed as early backers of Windows Phone device.
Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place.
BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition.
Hike in contract and customers numbers offsets dip in revenues.
Google and IAB lobby brands with simplified messages to buoy digital ad budgets.
CMO Tami Reller confirms ‘Windows Blue’ update due for 2013, argues ‘PCs are still alive.’
Facebook CEO Mark Zuckerberg highlights strides in mobile.
AOL’s Be On division eyes TV budgets as new devices spur appetite for online video.
Online fashion retailer to strengthen marketing activity in international markets to reach £1bn sales target by 2015.
South Korean smartphone maker steals more market share from Apple as profits soar.
Mobile app strikes deal to allow cinemagoers to access branded content.
Sixteen AOP publishers plus Mindshare and ComScore back standardisation drive.
US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’.
Brands’ Facebook Pages redesigned to be more relevant for mobile users.
Brewer steps up mobile focus to drive more fan engagement from social media marketing.
First quarter earnings show mixed results for US giants as transition to mobile carries on.
User-generated content site to harness power of community, showcase 4G network’s capabilities.
Sportswear brand partners with English platinum-selling artist to appeal to women runners through music.
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Two new Magnum branded games launched in year-long push for new variants.
Former Mojiva VP Amy Vale hired as head of global b2b marketing and brand experience.
Jaguar seeks younger audiences in F-Type push with viral video featuring actor Damian Lewis and Lana Del Ray.
Overhaul comes amid clean-up in bid to make Google Play more brand safe.
Marketers increasingly experimented with cheaper mobile formats in 2012, study suggests.
UK’s first 4G operator looks to become thought leader in mobility.
Lobby group complains to EC in bid to force market regulation.
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Move comes as developer reports 101 per cent sales increase in 2012 to €152.2m (£129.1m).
From the humble SMS, to Crazy Frog ringtones, mobile has come of age in just 40 years.