Mobile news
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
'Vodafone Red' to form crux of operator's messaging
UK operator group eyes smartphone and 4G messaging to boost revenues.
PZ Cussons readies digital push across brand portfolio
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Nokia names new UK marketing head
Adam Johnson appointed amid reshuffle following Steve Overman exit.
Facebook clocks 26m monthly mobile users in UK
And claims 23 per cent of all time spent using smartphones is on the social network.
Telefonica mulls outdoor insight offering
O2-owner eyes further revenue streams powered by ‘big data’.
Jaguar to use dual-screening in F-Type campaignVideo
‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul.
'Microsoft to rely on consumer brands to power Bing'
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Audi to transform all logos into AR triggers
Car marque developing platform to provide consumers with different AR content whenever they encounter the brand.
Yeo Valley turns to mobile coupons to grow appeal
Organic food manufacturer looks to mobile couponing to expand appeal in the absence of a loyalty programme.
Nokia confirms launch of flagship Lumia 925 device
O2 and Vodafone confirmed as early backers of Windows Phone device.
Ladbrokes' marketing chief to exit following digital unit launch
Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place.
'BT to return to mobile market'
BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition.
Beyoncé helps O2 record smartphone customer boost Video
Hike in contract and customers numbers offsets dip in revenues.
Digital players bid to remove jargon from digital
Google and IAB lobby brands with simplified messages to buoy digital ad budgets.
Microsoft CMO hits out at Windows 8 critics
CMO Tami Reller confirms ‘Windows Blue’ update due for 2013, argues ‘PCs are still alive.’
Mobile continues to bolster Facebook revenue
Facebook CEO Mark Zuckerberg highlights strides in mobile.
Samsung backs AOL video ad unit launch
AOL’s Be On division eyes TV budgets as new devices spur appetite for online video.
Asos preps marketing drive to grow global brand
Online fashion retailer to strengthen marketing activity in international markets to reach £1bn sales target by 2015.
Samsung stretches advantage in battle with Apple
South Korean smartphone maker steals more market share from Apple as profits soar.
Shazam to launch interactive cinema ads
Mobile app strikes deal to allow cinemagoers to access branded content.
AOP scheme eyes mobile advertising boost
Sixteen AOP publishers plus Mindshare and ComScore back standardisation drive.
Apple posts first profit dip in ten years
US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’.
Facebook updates Pages for mobile
Brands’ Facebook Pages redesigned to be more relevant for mobile users.
Heineken to build 'real-time marketing' drive around mobile
Brewer steps up mobile focus to drive more fan engagement from social media marketing.
Microsoft misses analyst expectations, while Google's CPC falls
First quarter earnings show mixed results for US giants as transition to mobile carries on.
Guardian and EE pair to launch citizen journalism service GuardianWitness
User-generated content site to harness power of community, showcase 4G network’s capabilities.
Nike and Ellie Goulding unite to inspire runnersVideo
Sportswear brand partners with English platinum-selling artist to appeal to women runners through music.
Google Glass roll out steps upVideo
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Unilever launches first Magnum branded mobile game
Two new Magnum branded games launched in year-long push for new variants.
Spotify looks to improve brand experience for advertisers
Former Mojiva VP Amy Vale hired as head of global b2b marketing and brand experience.
Jaguar eyes 'enlightened elites' through digital activityVideo
Jaguar seeks younger audiences in F-Type push with viral video featuring actor Damian Lewis and Lana Del Ray.
Google rolls out app store refresh
Overhaul comes amid clean-up in bid to make Google Play more brand safe.
Digital ad spend growth slows as brands try mobile
Marketers increasingly experimented with cheaper mobile formats in 2012, study suggests.
EE eyes 4G advisory service for brands
UK’s first 4G operator looks to become thought leader in mobility.
Microsoft, Nokia add to Google's European scrutiny woes
Lobby group complains to EC in bid to force market regulation.
Facebook unveils mobile hub for Android devices
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Rovio eyes more brand partnerships
Move comes as developer reports 101 per cent sales increase in 2012 to €152.2m (£129.1m).
Top-5 mobile marketing landmarks Video
From the humble SMS, to Crazy Frog ringtones, mobile has come of age in just 40 years.
Amazon and Facebook fuel smartphone speculation
Amazon has hired former Windows Phone executive, Facebook promises Android announcement.
