Bose, EA Sports and Sony back service that pays users to engage with their content.
Car maker attempts to subvert the ‘traditional link’ between music and driving with the app.
Brewer to develop campaigns with a ‘mobile-first’ mindset to exploit growing demand for targeted content.
Mars, IAB, Vizeum to field innovation ideas from tech start-ups.
Premium burger chain revamps brand to spearhead a more proactive approach to customer engagement.
Joint venture company eyes fusion of OOH and mobile media to capitalise on spend.
iOS7 software update to rival NFC mulled by WPP clients as in-store marketing tool.
Updated Google Analytics lets marketers connect the dots between customer searches, provided they’re logged in.
Gaming brands urged to use ‘social glue’ to snare dual screeners.
Irish gaming giant to focus on pushing gaming brand extensions in App Store.
Sybase CEO John Chen hired to lead company, emphasising its renewed focus on the enterprise.
Global Galaxy 11 campaign will see fantasy football match broadcast across social media.
Mobile now accounts for half of Facebook’s total ad revenue, but social network admits it is losing teenagers.
IAB survey finds just a minority of travel industry truly caters for mobile audiences.
Today marks a year since EE switched on its 4G network and 2014 looks set to be just as busy.
Photo-sharing site unveils plans to introduce revenue streams after earlier controversy.
Apple promotes latest tablet device with ad featuring Breaking Bad star Bryan Cranston.
Drinks maker unveils first UK online store in time for key Christmas trading period.
Publisher’s mobile chief says brands need to ‘embrace change’ despite it being ‘painful’.
Rise of online and mobile shopping means path to purchase now much more complex, say supermarkets.
Kids’ organic food maker puts digital at the centre of brand refresh to reengage with the modern mum.
Free app will let users access track previews, buy MP3 downloads and discover tunes.
Retailer the latest to jump on the budget tablet bandwagon as it looks to boost Christmas sales.
Nightlife app on hunt for a VP of marketing.
Company targets ‘sleepwalking’ users who have no loyalty to either brand.
Energy provider launches campaign to champion ‘gamechanger’ energy comparison tool.
Channel 4 joins Sky in trialling Facebook APIs to include public conversations on screen.
Nielsen’s first Twitter TV ratings suggest potential second screener marketing reach larger than previously quantified.
IAB ad spend figures also show 4G introduction provides a 1,260% annual boon for mobile video.