Search news
Google lobbies brands on consolidated media buying
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
PZ Cussons readies digital push across brand portfolio
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
UPDATE: Yahoo confirms Tumblr purchase
Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.
Google introduces ‘conversational search’
‘OK Google’ anticipates users’ next requests in voice search update.
'Microsoft to rely on consumer brands to power Bing'
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Unilever boosts international collaboration with social roll out
FMCG giant to pool international thinking following trial of ‘brand republics’ teams.
Digital marketing teams told to drop the jargon
Obama’s CTO tells marketers to focus on positive outcomes brought by disruption.
Microsoft, Nokia slam 'inadequate' Google search concessions
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Google Glass roll out steps upVideo
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Google agrees to concessions to halt antitrust probe
Search giant seeks to stem complaints alleging it gives its own services undue bias in search results.
