Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.
‘OK Google’ anticipates users’ next requests in voice search update.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
FMCG giant to pool international thinking following trial of ‘brand republics’ teams.
Obama’s CTO tells marketers to focus on positive outcomes brought by disruption.
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Search giant seeks to stem complaints alleging it gives its own services undue bias in search results.