Social media news
It now emerges #GiveTerryHisGlastoTickets campaign creator may have copied his competition entry from an artist.
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
Yahoo proposes charging advertisers based on users’ ‘social influence’.
Marketing push is the latest in SABMiller’s charge to amass an army of advocates for its premium brands.
Introduction aids content discovery and easier integration into wider social marketing.
Snacks business hires AKQA, We Are Social, Vice and Proximity to drive pan-European digital agenda.
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.
Strategic data and analytics partnership formed with Twitter to tap into growing media ad spend on the micro-blogging site.
Food business renews its focus on personalisation with Facebook drive for its Five Beanz and HP Sauce brands.
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
FarmVille games studio is laying off 520 people and closing three offices to make cost savings, saying company is not currently prepared for mobile shift.
Sportswear brand to step up moment-marketing efforts around the World Cup.
Facebook emulates Twitter’s long-running blue tick in the same week it hit the headlines for #FBrape controversy.
Building society questions Facebook’s commitment to preventing ad misplacement, despite site’s hate speech reassurances.
Social network admits systems to remove hate speech ‘failed to work’, after brands pulled ads.
Aston Martin marketing director questions whether luxury brands should adopt digital and social marketing.
Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Brands consulted by Facebook on how best to understand social in multi-media mix.
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
One year on from its IPO, investors may be happy but public perception has waned.
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Unilever looks to attract more brand advocates for its ice-cream brand.
And claims 23 per cent of all time spent using smartphones is on the social network.
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
Micro-blogging site hopes buy can accelerate efforts to provide deeper insights into its users’ tweets for advertisers.
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
Business puts in place a team dedicated to creating real-time marketing in response to breaking news.
FMCG giant to pool international thinking following trial of ‘brand republics’ teams.
Facebook CEO Mark Zuckerberg highlights strides in mobile.
ASA clears ads encouraging audiences to ‘choose your type of girl’.
Brand partners with Mofilm to strengthen global positioning through content.
Ads on Fireball Whisky’s Facebook page banned for promoting excessive drinking and featuring under 25s.
Hyundai’s offensive video campaign, which sparked uproar from making light of suicide, reiterates the ‘very simple ground rules’ brands should follow when making content designed to go viral.
Online fashion retailer to strengthen marketing activity in international markets to reach £1bn sales target by 2015.
Frozen food brand admits its marketing has not been as effective as it would have liked.
Restaurant chain pounces on media attention around footballer’s latest misdemeanour with tactical online ad.
4G operators’ head of digital speaks of intention to step up its online communities drive.