Social media news
EE Glasto comp furore takes another twist
It now emerges #GiveTerryHisGlastoTickets campaign creator may have copied his competition entry from an artist.
Chevrolet pairs with YouTube stars for Captiva viral buzz
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
Yahoo patent details 'social authority' advertising
Yahoo proposes charging advertisers based on users’ ‘social influence’.
Pilsner Urquell outlines 'social-first' strategy
Marketing push is the latest in SABMiller’s charge to amass an army of advocates for its premium brands.
Facebook introduces hashtags
Introduction aids content discovery and easier integration into wider social marketing.
Mondelez readies pan-European social media TV blitz
Snacks business hires AKQA, We Are Social, Vice and Proximity to drive pan-European digital agenda.
Subaru creates ‘epic’ interactive film Video
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
Facebook streamlines ad options
Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.
WPP to offer brands real-time insights from Twitter
Strategic data and analytics partnership formed with Twitter to tap into growing media ad spend on the micro-blogging site.
Heinz in Facebook push to personalise brands for advocates
Food business renews its focus on personalisation with Facebook drive for its Five Beanz and HP Sauce brands.
Nissan: ‘Car brands trail other sectors in digital marketing’
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
Zynga axes 18 per cent of its workforce
FarmVille games studio is laying off 520 people and closing three offices to make cost savings, saying company is not currently prepared for mobile shift.
Adidas eyes Brazil 2014 as next social media battleground with Nike
Sportswear brand to step up moment-marketing efforts around the World Cup.
Facebook launches Verified Pages
Facebook emulates Twitter’s long-running blue tick in the same week it hit the headlines for #FBrape controversy.
Nationwide continues Facebook ad boycott
Building society questions Facebook’s commitment to preventing ad misplacement, despite site’s hate speech reassurances.
Facebook caves to campaigners and introduces 5-point safety programme
Social network admits systems to remove hate speech ‘failed to work’, after brands pulled ads.
Luxury brands 'afraid' of digital and social
Aston Martin marketing director questions whether luxury brands should adopt digital and social marketing.
Celebs back missing children's outdoor Twitter campaign
Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.
Heineken readies first-ever global ecommerce hubVideo
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Facebook defends content policies after domestic violence controversy
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
Unofficial Nutella fan site shut down by brand could turn into 'nightmare'
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
Nike reveals debut England kit on TwitterVideo
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Ben & Jerry’s launches social media hub
Unilever looks to attract more brand advocates for its ice-cream brand.
Facebook clocks 26m monthly mobile users in UK
And claims 23 per cent of all time spent using smartphones is on the social network.
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
Twitter sharpens data insight with startup buy
Micro-blogging site hopes buy can accelerate efforts to provide deeper insights into its users’ tweets for advertisers.
Lego's Ninjago brand continues due to 'super fan' engagement Video
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
Adidas to maximise real-time marketing opportunities
Business puts in place a team dedicated to creating real-time marketing in response to breaking news.
Unilever boosts international collaboration with social roll out
FMCG giant to pool international thinking following trial of ‘brand republics’ teams.
Mobile continues to bolster Facebook revenue
Facebook CEO Mark Zuckerberg highlights strides in mobile.
Lynx cleared of objectifying women
ASA clears ads encouraging audiences to ‘choose your type of girl’.
Unilever in content push to explain Cornetto storyVideo
Brand partners with Mofilm to strengthen global positioning through content.
Fireball Whisky ads banned for 'glorifying' alcohol consumption
Ads on Fireball Whisky’s Facebook page banned for promoting excessive drinking and featuring under 25s.
Lessons learnt from Hyundai's viral ad fail Video
Hyundai’s offensive video campaign, which sparked uproar from making light of suicide, reiterates the ‘very simple ground rules’ brands should follow when making content designed to go viral.
Asos preps marketing drive to grow global brand
Online fashion retailer to strengthen marketing activity in international markets to reach £1bn sales target by 2015.
Birds Eye seeks greater 'unity' from marketing
Frozen food brand admits its marketing has not been as effective as it would have liked.
Nando's launches Luis Suarez bite ad
Restaurant chain pounces on media attention around footballer’s latest misdemeanour with tactical online ad.
EE to switch to more ‘inspiring’ social message
4G operators’ head of digital speaks of intention to step up its online communities drive.
