Social media news
Social media fans question Kimberley-Clark’s decision to tinker with the online profile for its iconic brand.
Business to use all-new race series to showcase the innovation behind its brands.
Marketing Week highlights how brands can use the event to amplify their reach beyond the pitch.
PepsiCo to create radio show online to encourage people to eat porridge.
World Cup 2014 sponsors are turning in real-time, digital interactions in attempts to justify rising commercial fees.
Consumer electronics and App Store giant confirms purchase of Topsy Labs in a deal reportedly worth $200m.
Fast food chain becomes the latest brand to try and subvert traditional festive advertising with its humorous spot.
Sports maker uses Winter Olympic hopefuls to build its association to next year’s event.
Branded content hub aims to increase the number of searches to Dominos.co.uk.
Pernod Ricard to increase marketing spend for Cuban rum brand to extend 2013 sales momentum.
Facebook COO on how companies can bridge the gender gap and succeed.
Exhibition basketball team has had ‘zero luck’ in driving ticket sales with Facebook ads, but will use social network to strengthen its customer database.
Dreamforce 2013: HP dials up social content strategy as it looks to reduce its dependence on paid media.
Birds Eye owner says marketing will no longer just target mums with young children.
Tech giants touting both consoles’ potential to gamify content to advertisers.
Social network takes first step to support UK advertisers since its IPO with O2 tie-up.
Premium burger chain revamps brand to spearhead a more proactive approach to customer engagement.
Spirits maker looks to stand out in crowded category by putting science over style.
First Utility, Ovo and Ecotricity bolster digital efforts to exploit the swell of billpayers dumping energy giants.
Chocolate maker hopes to bring the product closer to the “fun” tone of its marketing.
Super premium vodka brand wants to become more accessible.
Photo-sharing site unveils plans to introduce revenue streams after earlier controversy.
Only ‘Acceptable Ads’ to make it past Ablock’s filter.
Marketing boss says move is part of an attempt to put ”some energy come back into the brand”.
Kids’ organic food maker puts digital at the centre of brand refresh to reengage with the modern mum.
Social is ‘sexy and glam’ but yet to prove commercial value, says marketing boss.
Facebook adds Google’s DoubleClick to list of approved DSPs.
Sports brand claims product will deliver more detailed insights from the 20 million Nike+ users.
Online Dating Association considers ‘badge of trust’ for industry.
Online giant launches ‘peer recommendation’ ad formats to offset stalling search spend.
FoM13: Brands are at risk of losing the human touch Vine can provide in their race to launch slicker-looking videos, says Vine video producer.
Company targets ‘sleepwalking’ users who have no loyalty to either brand.
Energy provider launches campaign to champion ‘gamechanger’ energy comparison tool.