Latest Marketing News RSS 9 May 2008

Maimardo De Nardis

Aegis Media global chief executive Mainardo de Nardis is leaving after two years. He will be succeeded by Jerry Buhlmann, currently chief executive of Aegis Media EMEA.

Grace Blue loses Grant Duncan

Grant Duncan, the former Publicis London chief executive, is leaving Gay Haines' recruitment agency Grace Blue after a year for personal reasons. He joined the consultancy last April as its fifth partner to focus on advising private equity companies on potential acquisitions and mergers in the industry.

Joshua G2 wins Allianz Insurance brief

Allianz Insurance has awarded Joshua G2 its direct marketing business following a four-way competitive pitch. The agency's initial task will be to develop the company's car insurance business, Cornhill Direct.

Telegraph creates digital supremo role

Telegraph Media Group is bringing all its digital operations under the control of Mike Moore, who is promoted to the new post of digital general manager. The move is part of the newspaper group's continuing operational restructure, to capitalise on digital growth.

BBC apologises for keeping charity cash

The BBC is to make an onscreen apology after admitting it kept £106,000 from premium rate phone-ins that should have gone to charity. The revelation comes a day after ITV was fined a record £5.675m by regulator Ofcom for its failures over premium-rate services.

Financial services companies flout ad rules

The Financial Services Consumer Panel says that financial services companies are still flouting industry advertising rules. The panel says that almost half of all adverts for investment products still do not comply with Financial Services Authority rules, a figure unchanged from two years ago.

Reckitt Benckiser marketers reveal the secrets of their success

Reckitt Benckiser (RB) has only one small request prior to its top UK marketers embarking on their first-ever interview: could we please not use the headline “Reckitt Benckiser Cleans Up”?

Tesco spring cleans its online offering

Failure is not something that comes easily to Tesco. For a supermarket giant that accounts for £1 of every £8 spent by UK shoppers, succeeding online should have been a matter of course. However, the past few weeks have revealed a few glitches, suggesting that, if anything, Tesco is having a fresh look at its online strategy.

How the digital revolution is changing the advertising industry

Business readily acknowledges that the digital revolution of the last decade has transformed trading practices and commercial models. In many cases, it has revolutionised the buyer-seller relationship – especially when putting the end consumer (buyer) directly in touch with the producer (seller). .