Reckitt Benckiser is proud to be partnering with Marketing Week to sponsor the new Brand Innovators Award at the prestigious Marketing Week Effectiveness awards 2008.

Reckitt Benckiser’s commitment to innovation and marketing has fuelled its dynamic growth and made it a top 25 performing FTSE 100 company. It has a premier position in the UK household sector and is the largest OTC healthcare company in the UK.

Innovative NPD is a hallmark of Reckitt Benckiser – with some 40% of sales coming through new products. In addition, Reckitt Benckiser consistently supports its brands through strong marketing campaigns and is one of the country’s biggest advertisers.

The company is proud to have the ‘number one’ brands in all its primary markets in the UK, boasting a portfolio of household names including Vanish, Finish, Cillit Bang, Airwick, Harpic, Nurofen, Lemsip and Gaviscon.