Latest Intelligence from the Marketing Week Knowledge Bank

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SAS white paper: marketing perspectives in 2014 - the revolution will be digital

Marketers are spending more money in 2014 on fewer channels.

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The changing face of the UK: new insights for the connected world
With Lucy Handley, Features Editor, Marketing Week

The last decade has seen significant changes to the social fabric of the UK. The new version of Experian's Mosaic has identified new consumer groups like 'Boomerang Boarders' and 'Rural Vogue', which have changed the landscape of society beyond recognition. Understanding these changes and what they mean for your marketing strategy is now more important than ever.

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Experian white paper: cross-channel marketing platforms buyer’s guide

Modern consumers are simply engaged in the age-old, everyday practice of shopping.


SmartFocus white paper: why true personalisation is critical to your business

True personalisation is about creating unique experiences for each and every customer.

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Research Now white paper: tracking studies - best practice

The design of any tracking study is of fundamental importance.

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Adobe white paper: thinking small — bringing the power of big data to the masses

Many companies lack a clear vision for rolling out big data analytics in practical, measured steps.

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Bright North white paper: data storytelling — the only way to unlock true insight from your data

It doesn’t matter what data visualisation tool you use; it is how you use it that counts.


Adobe white paper: optimise paid media to boost marketing results

This latest Quarterly Digital Intelligence Briefing explores the topic of media optimisation.


Acxiom white paper: how data holds key to customer-centric marketing

More than $500bn is spent globally in advertising and nearly 40 per cent of it is misplaced.


HP Autonomy white paper: excel in online marketing

The evolution of online channels present new opportunities to target and engage audiences.

Box white paper: putting your sales team on iPads — a Telefonica case study

Charlie needed a mobile app that would empower his sales team with iPads. But he was concerned about security.

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Box white paper: making your marketing team more efficient

With Box, marketing has a powerful solution to keep projects on-track, without compromising security or confidentiality.

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Sprinkling the magic all over the show

Wed, 8 Jan 2014 | By Tim Adler

How are exhibitions and events evolving in the digital age and what can brands do to convert more leads into sales at trade fairs or consumer shows?


Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?


Living in a compelling material world

12 September 2013 | By Morag Cuddeford-Jones

Industry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.


How to make the most of your budget using social media

Fri, 9 Aug 2013

Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.


Setting out a plan for using big data

18 April 2013 | By Morag Cuddeford-Jones

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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Field of brand marketing dreams

14 March 2013 | By Steve Hemsley

Our panel of experts discusses the role of technology when utilising field and experiential marketing.

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Altered images of a marketing underling

Wed, 23 Jan 2013 | By Lucy Tesseras

Design is increasingly being treated as a top-level strategic tool. Experts discuss its metamorphosis, the effect of technology such as QR and AR and the implications of redesigns


Make your PoP marketing music to shoppers' ears

Wed, 31 Oct 2012 | By Matthew Valentine

Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.


Can retailers vouch for vouchers' effectiveness?

18 October 2012 | By David Burrows

Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.


Bringing in-store and online together

4 October 2012 | By Mindi Chahal

The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways

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