Latest Intelligence from the Marketing Week Knowledge Bank

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Oracle white paper: how to turn one piece of content into 100

One smart way to maximise the mileage of every dollar spent is by repurposing content.

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SAS: Big data and the future of marketing

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SAS: What does big data mean for the future of marketing? Video

Thu, 24 Apr 2014 | By In association with SAS

The world of marketing is changing. The power is now with the consumer and toleration for poorly executed generic marketing is zero. It is becoming increasingly important to understand where customers are spending their time, both on and offline.

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Turn white paper: big data and new world marketing

Sophisticated digital marketing technology is pushing marketing onto the centre stage of corporate strategy.

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Quantcast white paper: an introduction to Twitter for the real-time advertiser

Twitter is a global phenomenon that has quite literally changed the way brands and consumers interact online.

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MediaMath white paper: advancing practices in real-time marketing

Forrester Consulting has evaluated marketers’ progress toward delivering more targeted, relevant communications.

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Vocus white paper: measure and maximise PR impact

The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.

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Oracle white paper: Grande Guide to Wikipedia

If your company or industry is the subject of a Wikipedia entry, you are probably keenly aware of ways its content is lacking and want to know how you can fix it.

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Oracle white paper: Grande Guide to Social CRM

CRM has been around for at least two decades. It was created to help companies operationalise the practices that would improve their relationships with customers.

Oracle logo large

Oracle white paper: Grande Guide to Social CMO

This Grande Guide is all about social media, but with a twist: it focuses exclusively on the unique needs and interests of CMOs.

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Oracle white paper: Grande Guide to Lead Nurturing

This Grande Guide will define lead nurturing, explain why it is important to your business and outline the steps needed to implement it.

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AtTask white paper: the five most dangerous creative productivity myths — busted

Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.

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AtTask white paper: top 10 productivity problems marketing managers face and how to solve them

Frequent interruptions are the name of the game for most marketing managers.

>> more white papers

Data Strategy

MediaMath logo large

MediaMath white paper: advancing practices in real-time marketing

Wed, 23 Jul 2014

Forrester Consulting has evaluated marketers’ progress toward delivering more targeted, relevant communications.

Oracle logo large

Oracle white paper: Grande Guide to Lead Nurturing

Thu, 17 Jul 2014

This Grande Guide will define lead nurturing, explain why it is important to your business and outline the steps needed to implement it.

Ecommerce

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Bronto white paper: why we don’t buy — consumer attitudes on shopping cart abandonment

Wed, 16 Jul 2014

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales.

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Trustpilot white paper: six tried-and-tested conversion strategies for e-commerce managers

Wed, 9 Jul 2014

Better conversion strategies and finding new ways to convert those visitors into buyers is always going to be a high priority for e-commerce managers.

Mobile

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EPiServer white paper: mobile commerce — serving the omnichannel customer

Mon, 23 Jun 2014

It’s been a year since our last Mobile Commerce report that explores the consumer trends and attitudes towards mobile shopping.

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OPX white paper: word to the wise — why what you say defines your brand in a digital world

Thu, 15 May 2014

Whether you’re a one-man start-up or Coca Cola, your brand lives in an increasingly digital space.

Advertising

Turn logo

Turn white paper: Turn Advertising Intelligence Index - February 2014

Thu, 6 Mar 2014

In a competitive climate, marketers can win by having better insights, data, and analytics than their challengers.

Video

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GoToWebinar white paper: six tips for making presentations memorable

Wed, 9 Jul 2014

The two greatest fears I hear about from presenters are: they will forget what they intend to say; and their audience won’t remember what they said.

Social Media

Quantcast logo large

Quantcast white paper: an introduction to Twitter for the real-time advertiser

Fri, 25 Jul 2014

Twitter is a global phenomenon that has quite literally changed the way brands and consumers interact online.

Oracle logo large

Oracle white paper: Grande Guide to Social CMO

Tue, 22 Jul 2014

This Grande Guide is all about social media, but with a twist: it focuses exclusively on the unique needs and interests of CMOs.

Business Performance

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AtTask white paper: five ways to prove the value of your in-house creative team

Tue, 15 Jul 2014

You know your team offers real value to the company, but you lack the insights to prove it.

AtTask logo large

AtTask white paper: the five most dangerous creative productivity myths — busted

Tue, 15 Jul 2014

Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.

Direct Marketing

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GoToWebinar white paper: webinar template for marketing professionals

Wed, 9 Jul 2014

These slides are built for presentations that deliver free educational material and then make an offer at the end to promote something.

Adobe 304 use this one

Adobe white paper: fighting marketing fatigue — how to increase message frequency and revenue

Fri, 6 Jun 2014

Empirical research findings challenge traditional perspectives on email marketing fatigue and revolutionise outbound marketing strategies.

Customer relationships and loyalty

Oracle logo large

Oracle white paper: Grande Guide to Social CRM

Tue, 22 Jul 2014

CRM has been around for at least two decades. It was created to help companies operationalise the practices that would improve their relationships with customers.

Search engine optimisation

Oracle logo large

Oracle white paper: Grande Guide to Wikipedia

Tue, 22 Jul 2014

If your company or industry is the subject of a Wikipedia entry, you are probably keenly aware of ways its content is lacking and want to know how you can fix it.

webinar

Quickly Launch Marketing Campaigns in the Cloud


With Lara O'Reilly.

Join us for this live webinar and learn about using Adobe Experience Manager in the cloud. Find out how you can:

  • Quickly organise, optimise, and launch marketing campaigns across digital channels
  • Empower marketers and IT to deliver engaging experiences while reducing time to market
  • Deploy scalable, highly available, and secure digital experiences globally with IT as the trusted advisor

>> register for free now

more webinars

Future Trends Presentation

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

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Sprinkling the magic all over the show

Wed, 8 Jan 2014 | By Tim Adler

How are exhibitions and events evolving in the digital age and what can brands do to convert more leads into sales at trade fairs or consumer shows?

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Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?

sapient-nitro-roundtable-index-2013-500

Living in a compelling material world

12 September 2013 | By Morag Cuddeford-Jones

Industry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.

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How to make the most of your budget using social media

Fri, 9 Aug 2013

Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.

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Setting out a plan for using big data

18 April 2013 | By Morag Cuddeford-Jones

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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Mobile: Making better connections

11 April 2013 | By Morag Cuddeford-Jones

A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.

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Retail strategies for all platforms

14 March 2013 | By Lucy Handley

From ecommerce and mcommerce to social media, companies are constantly reviewing their approach to selling in the digital landscape.

>> more roundtables

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Field of brand marketing dreams

14 March 2013 | By Steve Hemsley

Our panel of experts discusses the role of technology when utilising field and experiential marketing.

peer panel

Altered images of a marketing underling

Wed, 23 Jan 2013 | By Lucy Tesseras

Design is increasingly being treated as a top-level strategic tool. Experts discuss its metamorphosis, the effect of technology such as QR and AR and the implications of redesigns

shopping

Make your PoP marketing music to shoppers' ears

Wed, 31 Oct 2012 | By Matthew Valentine

Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.

Liberty

Can retailers vouch for vouchers' effectiveness?

18 October 2012 | By David Burrows

Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.

burberry

Bringing in-store and online together

4 October 2012 | By Mindi Chahal

The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways

goal

Scoring that customer satisfaction goal

13 September 2012 | By Michael Barnett

Six experts tell Michael Barnett how consumer feedback is measured, what methods are used and how it influences their businesses.

>> more peer panels

Content Marketing

Oracle logo large

Oracle white paper: how to turn one piece of content into 100

Thu, 17 Jul 2014

One smart way to maximise the mileage of every dollar spent is by repurposing content.

Design & Branding

Large logo

OPX white paper: word to the wise — why what you say defines your brand in a digital world

Thu, 15 May 2014

Whether you’re a one-man start-up or Coca Cola, your brand lives in an increasingly digital space.

Market Research

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Sociomantic white paper: connect the dots for a 360-degree view

Tue, 27 May 2014

Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.

PR

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Vocus white paper: measure and maximise PR impact

Tue, 22 Jul 2014

The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.