Latest Intelligence from the Marketing Week Knowledge Bank

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Bronto white paper: 10 ways to improve your e-commerce marketing

This evaluation highlights 10 components of a successful e-commerce marketing plan.

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SAS: Big data and the future of marketing

SAS big date

SAS: What does big data mean for the future of marketing? Video

Thu, 24 Apr 2014 | By In association with SAS

The world of marketing is changing. The power is now with the consumer and toleration for poorly executed generic marketing is zero. It is becoming increasingly important to understand where customers are spending their time, both on and offline.

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SDL white paper: channels are irrelevant — what this means for tomorrow’s marketer

For the marketer, that can only mean one thing: expectations are rapidly rising.

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Oracle white paper: analysis — a sensible look at making sense of all the data

The How-To Guide on creating a logical reporting and analysis strategy that will make everyone (and mostly you) happy.

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Oracle white paper: targeting (that’s on target)

A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

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Oracle white paper: Grande Guide to B2B Content Marketing

The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, B2B content marketing.

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Bright North white paper: why optimising images improves conversion rate

Research shows that missing, offset or slow-loading images significantly affect conversions, particularly on mobiles and tablets.

VIsual DNA

VisualDNA white paper: know your customer — smart online marketing through unique personality profiling

Big data tools give only limited insight into what customers and prospects are doing, where and when.

>> more white papers

Data Strategy

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Oracle white paper: analysis — a sensible look at making sense of all the data

Wed, 17 Sep 2014

The How-To Guide on creating a logical reporting and analysis strategy that will make everyone (and mostly you) happy.

Oracle logo large

Oracle white paper: targeting (that’s on target)

Wed, 17 Sep 2014

A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

Ecommerce

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Bronto white paper: 10 ways to improve your e-commerce marketing

Tue, 2 Sep 2014

The purpose of this evaluation is to help you think about some of the most important components of e-commerce marketing.

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Bronto white paper: digital marketing for fashion retailers

Tue, 2 Sep 2014

Throughout this paper, we examine some digital marketing techniques that are essential for fashion retailers, with a focus on email.

Mobile

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SDL white paper: channels are irrelevant — what this means for tomorrow’s marketer

Thu, 18 Sep 2014

For the marketer, that can only mean one thing: expectations are rapidly rising.

Adobe 304 use this one

Adobe white paper: predictions 2014 — mobile trends for marketers

Tue, 29 Jul 2014

This fifth annual mobile trends report highlights new mobile trends that we expect to see this year.

Advertising

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Turn white paper: Turn Advertising Intelligence Index - February 2014

Thu, 6 Mar 2014

In a competitive climate, marketers can win by having better insights, data, and analytics than their challengers.

Video

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Citrix GTW white paper: liveliness and interactivity — keys to a successful webinar

Thu, 7 Aug 2014

A well-balanced mix of presentation and interaction will keep the attention high from start to finish.

Brand Websites

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Adobe white paper: top 10 ways to improve digital experiences

Tue, 29 Jul 2014

This report gives customer experience professionals the tools they need to act on digital customer experience improvement.

Social Media

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Quantcast white paper: an introduction to Twitter for the real-time advertiser

Fri, 25 Jul 2014

Twitter is a global phenomenon that has quite literally changed the way brands and consumers interact online.

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Synthesio white paper: social media marketing in the MENA region

Mon, 23 Jun 2014

Understanding how international social media efforts can produce tangible results is a conundrum many brands face.

Business Performance

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AtTask white paper: the five most dangerous creative productivity myths — busted

Tue, 15 Jul 2014

Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.

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AtTask white paper: top 10 productivity problems marketing managers face and how to solve them

Tue, 15 Jul 2014

Frequent interruptions are the name of the game for most marketing managers.

Direct Marketing

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GoToWebinar white paper: webinar template for marketing professionals

Wed, 9 Jul 2014

These slides are built for presentations that deliver free educational material and then make an offer at the end to promote something.

Adobe 304 use this one

Adobe white paper: fighting marketing fatigue — how to increase message frequency and revenue

Fri, 6 Jun 2014

Empirical research findings challenge traditional perspectives on email marketing fatigue and revolutionise outbound marketing strategies.

Customer relationships and loyalty

Adobe 304 use this one

Adobe white paper: campaign guide to loyalty marketing in a digital world

Tue, 29 Jul 2014

This guide includes insight and real-world examples on key aspects of loyalty marketing.

Market Research

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Sociomantic white paper: connect the dots for a 360-degree view

Tue, 27 May 2014

Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.

Promotional Marketing

Smart Focus 304

SmartFocus white paper: why true personalisation is critical to your business

Thu, 13 Feb 2014

True personalisation is about creating unique experiences for each and every customer.

webinar

10 steps to a successful Christmas season in online retail


With Jonathan Bacon (Marketing Week), Kestrel Lemen (Marketing Strategist – Bronto Europe).

Whilst we’re some way away from Christmas turkey and a Doctor Who special, for the retail sector (who seem to live in the future), now is the time get ahead of the game and pull together a killer Christmas campaign.

With Christmas generating anywhere between 40-80% of total revenue for some retailers, solid guidance is welcomed.

Join Kestrel Lemen, Marketing Strategist – Bronto Europe for this Marketing Week webinar and learn:

  • How to set tasks and prioritise for each month leading up to Christmas & Boxing Day
  • How to build successful emails and make sure they reach the inbox
  • How to analyse past-season data and use it successfully this year

>> Register for this free webinar and make the best of your digital efforts for the rest of 2014.

more webinars

Future Trends Presentation

Mobile roundtable

Roundtable in association with Mood Media

7 August 2014 | By Russell Parsons

Our panel of marketers from retail brands tell how their mobile strategies are moving on from being purely transactional.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

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Sprinkling the magic all over the show

Wed, 8 Jan 2014 | By Tim Adler

How are exhibitions and events evolving in the digital age and what can brands do to convert more leads into sales at trade fairs or consumer shows?

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Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?

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Living in a compelling material world

12 September 2013 | By Morag Cuddeford-Jones

Industry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.

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How to make the most of your budget using social media

Fri, 9 Aug 2013

Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.

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Setting out a plan for using big data

18 April 2013 | By Morag Cuddeford-Jones

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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Mobile: Making better connections

11 April 2013 | By Morag Cuddeford-Jones

A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.

>> more roundtables

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Field of brand marketing dreams

14 March 2013 | By Steve Hemsley

Our panel of experts discusses the role of technology when utilising field and experiential marketing.

peer panel

Altered images of a marketing underling

Wed, 23 Jan 2013 | By Lucy Tesseras

Design is increasingly being treated as a top-level strategic tool. Experts discuss its metamorphosis, the effect of technology such as QR and AR and the implications of redesigns

shopping

Make your PoP marketing music to shoppers' ears

Wed, 31 Oct 2012 | By Matthew Valentine

Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.

Liberty

Can retailers vouch for vouchers' effectiveness?

18 October 2012 | By David Burrows

Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.

>> more peer panels

Content Marketing

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Oracle white paper: Grande Guide to B2B Content Marketing

Wed, 17 Sep 2014

The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, B2B content marketing.

Design & Branding

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Sitecore white paper: why website personalisation matters

Thu, 7 Aug 2014

There is a lot of buzz going on around personalisation in the online world, such as how to use it and does it matter.

Market Research

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Sociomantic white paper: connect the dots for a 360-degree view

Tue, 27 May 2014

Gavin Wilson tackles the challenge of how to make sense of data in order to achieve an actionable perspective of your customers.

PR

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Vocus white paper: measure and maximise PR impact

Tue, 22 Jul 2014

The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.