Our panel of experts discusses the role of technology when utilising field and experiential marketing.
Design is increasingly being treated as a top-level strategic tool. Experts discuss its metamorphosis, the effect of technology such as QR and AR and the implications of redesigns
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Marketing and incentives experts talk to Marketing Week about their use of the ever-popular gift voucher, as well as trends for next year.
The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways
Six experts tell Michael Barnett how consumer feedback is measured, what methods are used and how it influences their businesses.
Six senior marketers give advice on how to make the most of this summer’s bumper crop of festivals. David Burrows finds out about the best field marketing and festival activation.
Locating staff with the right skills and attitude is crucial. Steve Hemsley speaks to a panel of marketing and HR professionals about sourcing talent, even if it comes from outside the industry.
Despite rapidly evolving digital media, when used properly, email remains a great way to reach consumers. Maeve Hosea talks to industry experts about their strategies to make sure email communications have the desired effects.
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
Our panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.
Our panel of eight experts debate whether email and mobile vouchers are the most safe, secure and convenient way of providing instant rewards.
With research the key to product development, six specialists in the sector answer questions posed by Marketing Week about the burning issues that face the discipline.
As boundaries between the marketing and public relations sectors blur, five PR specialists answer questions posed by Marketing Week about the sector’s burning issues.
As more and more consumers go online, Marketing Week brought together a panel of five etail experts to give their views about the sector’s burning issues.