Quantcast: The road to viewability
Viewability represents a step change in accountability for all members of the online advertising ecosystem. Now that advertisers can verify whether their ads are being seen, publishers continue to work on creating viewable inventory, and media vendors are rushing to create solutions that increase viewability.
In order to understand the state of viewability today, Quantcast studied and evaluated more than 100 million impressions across 35 campaigns and six exchanges from August to October 2013.
This paper will share the findings from these studies, and cover four steps advertisers can take to incorporate viewability into their campaigns.