Research Now white paper: Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices

The diffusion of online and mobile technologies in recent years has resulted in a paradigm shift in the collection of market research data. 

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While online data collection has become the dominant paradigm in many developed markets, and is rapidly replacing other forms of survey research even in emerging markets, the uptake of mobile and social media research methodologies is slowly on the increase. Download what was awarded as the ‘Best Methodological Paper’ at ESOMAR Congress 2013 to discover insights on the comparability of online, social media and mobile survey scales across cultural and national boundaries.

Click here to read the full white paper.

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