SmartFocus white paper: why true personalisation is critical to your business

True personalisation is about creating unique experiences for each and every customer.

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In relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, in the right context and at the right time has never been so important.

We know 50 per cent of consumers would be more likely to use retailers again if they were presented with personalised offers and information…

Click here to read the full white paper.

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