Spil Games white paper: online gaming — how to convert an engaged audience
Gone are the days when you had to buy a console to enjoy gaming. Now you can play games anywhere for free: on your PC, your laptop, your tablet or your smartphone. The popularity of casual games such as Angry Birds and Candy Crush, coupled with the rapid penetration of the internet and the explosion of internet-enabled devices, has helped to ensure that gaming is now very much part of our everyday lives. On top of this, the rise of gaming websites like ours, where you can play games for free, and the fact that the quality of online games is improving rapidly, is encouraging people to spend more time playing them.
Gaming has now become a mainstream activity: no longer is it associated only with lone teenagers hunched over consoles while locked in their bedrooms. In fact, all possible demographics are well represented in the gaming universe.
Furthermore, modern gamers play everywhere and at all times. They might start on their smartphones while commuting to work or school, continue on their desktop or laptop during the day and go on playing on their tablets at home in the evening…