Trustpilot white paper: how to prove ROI from online reviews
Any marketing effort needs to be carefully analysed to ensure that it is effective and creating a return on investment (ROI).
Some channels, such as PPC, make it very easy to assess the ROI and efficacy. For other less tangible methods, such as online reviews, calculating the return on investment is tricky. In fact, finding a perfect formula that gives an exact ROI percentage is extremely unlikely.
However, whether you need to prove value to the chief executive officer or to assess where your marketing efforts can be improved, determining some ROI for customer reviews is essential. And because online reviews involve direct feedback from customers, many of the same techniques used to calculate social media ROI can also be applied. This is not an exact science, but the insights gained can help satisfy demands for numeric proof…