Vision One white paper: getting emotional about advertising
If you’re an advertiser, then it’s probably time to rethink your approach to advertising development and research. Combining the latest thinking with its own extensive research into emotion and the triggers that drive it, Vision One has created an innovative new tool for creative agencies and their clients to develop highly effective advertising.
The new product, called AdProbe, includes more than 50 new and exciting metrics to assess the impact and success of commercials and other creative treatments.
Vision One’s innovative, multi-faceted approach is backed up by independent research — ‘Marketing in the Era of Accountability’, a study based on 880 case studies drawn from the IPA dataBank and arguably the most definitive study ever taken on advertising effectiveness and the strategies that achieve it…