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Oracle white paper: how to turn one piece of content into 100

Thu, 17 Jul 2014

One smart way to maximise the mileage of every dollar spent is by repurposing content.

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Bronto white paper: why we don’t buy — consumer attitudes on shopping cart abandonment

Wed, 16 Jul 2014

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales.

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AtTask white paper: five ways to prove the value of your in-house creative team

Tue, 15 Jul 2014

You know your team offers real value to the company, but you lack the insights to prove it.

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MediaMath white paper: advancing practices in real-time marketing

Wed, 23 Jul 2014

Forrester Consulting has evaluated marketers’ progress toward delivering more targeted, relevant communications.

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Vocus white paper: measure and maximise PR impact

Tue, 22 Jul 2014

The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.

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Oracle white paper: Grande Guide to Wikipedia

Tue, 22 Jul 2014

If your company or industry is the subject of a Wikipedia entry, you are probably keenly aware of ways its content is lacking and want to know how you can fix it.

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Oracle white paper: Grande Guide to Social CRM

Tue, 22 Jul 2014

CRM has been around for at least two decades. It was created to help companies operationalise the practices that would improve their relationships with customers.

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Oracle white paper: Grande Guide to Social CMO

Tue, 22 Jul 2014

This Grande Guide is all about social media, but with a twist: it focuses exclusively on the unique needs and interests of CMOs.

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Oracle white paper: Grande Guide to Lead Nurturing

Thu, 17 Jul 2014

This Grande Guide will define lead nurturing, explain why it is important to your business and outline the steps needed to implement it.

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AtTask white paper: the five most dangerous creative productivity myths — busted

Tue, 15 Jul 2014

Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.

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AtTask white paper: top 10 productivity problems marketing managers face and how to solve them

Tue, 15 Jul 2014

Frequent interruptions are the name of the game for most marketing managers.

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Oracle white paper: creating ideal customers — engagement, advocacy and revenue

Tue, 15 Jul 2014

The explosion of digital channels has created a fragmented customer experience.

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Oracle white paper: seven steps to creating and executing an editorial calendar

Mon, 14 Jul 2014

Content marketing is white hot — content marketing agencies are popping up and people are getting promoted to the chief content officer role.

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GoToWebinar white paper: webinar template for marketing professionals

Wed, 9 Jul 2014

These slides are built for presentations that deliver free educational material and then make an offer at the end to promote something.

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