The purpose of this evaluation is to help you think about some of the most important components of e-commerce marketing.
Throughout this paper, we examine some digital marketing techniques that are essential for fashion retailers, with a focus on email.
Welcome to E-Commerce 101. Find a seat and browse the syllabus. Class is now in session.
Contextual marketing engines create sticky, highly engaging environments for customer interaction.
For the marketer, that can only mean one thing: expectations are rapidly rising.
The How-To Guide on creating a logical reporting and analysis strategy that will make everyone (and mostly you) happy.
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, B2B content marketing.
Research shows that missing, offset or slow-loading images significantly affect conversions, particularly on mobiles and tablets.
VisualDNA white paper: know your customer — smart online marketing through unique personality profiling
Big data tools give only limited insight into what customers and prospects are doing, where and when.
To online marketers and data analysts the emergence of web analytics was a watershed moment.
A well-balanced mix of presentation and interaction will keep the attention high from start to finish.
When hosting a video conference or webinar, it’s more important than ever that you make a great first impression.
There is a lot of buzz going on around personalisation in the online world, such as how to use it and does it matter.