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Bronto white paper: 10 ways to improve your e-commerce marketing

Tue, 2 Sep 2014

The purpose of this evaluation is to help you think about some of the most important components of e-commerce marketing.

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Bronto white paper: digital marketing for fashion retailers

Tue, 2 Sep 2014

Throughout this paper, we examine some digital marketing techniques that are essential for fashion retailers, with a focus on email.

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E-Commerce 101: the portable class for busy retailers

Mon, 1 Sep 2014

Welcome to E-Commerce 101. Find a seat and browse the syllabus. Class is now in session.

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SDL white paper: Forrester report — the power of customer context

Tue, 23 Sep 2014

Contextual marketing engines create sticky, highly engaging environments for customer interaction.

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SDL white paper: channels are irrelevant — what this means for tomorrow’s marketer

Thu, 18 Sep 2014

For the marketer, that can only mean one thing: expectations are rapidly rising.

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Oracle white paper: analysis — a sensible look at making sense of all the data

Wed, 17 Sep 2014

The How-To Guide on creating a logical reporting and analysis strategy that will make everyone (and mostly you) happy.

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Oracle white paper: targeting (that’s on target)

Wed, 17 Sep 2014

A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

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Oracle white paper: Grande Guide to B2B Content Marketing

Wed, 17 Sep 2014

The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, B2B content marketing.

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Bright North white paper: why optimising images improves conversion rate

Wed, 17 Sep 2014

Research shows that missing, offset or slow-loading images significantly affect conversions, particularly on mobiles and tablets.

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VisualDNA white paper: know your customer — smart online marketing through unique personality profiling

Fri, 5 Sep 2014

Big data tools give only limited insight into what customers and prospects are doing, where and when.


Adobe white paper: 10 ways you can re-energise your web analytics

Thu, 14 Aug 2014

To online marketers and data analysts the emergence of web analytics was a watershed moment.

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Citrix GTW white paper: liveliness and interactivity — keys to a successful webinar

Thu, 7 Aug 2014

A well-balanced mix of presentation and interaction will keep the attention high from start to finish.

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Citrix GTW white paper: how to perfect your body language for online presentations

Thu, 7 Aug 2014

When hosting a video conference or webinar, it’s more important than ever that you make a great first impression.

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Sitecore white paper: why website personalisation matters

Thu, 7 Aug 2014

There is a lot of buzz going on around personalisation in the online world, such as how to use it and does it matter.

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