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Adobe white paper: top 10 ways to improve digital experiences

Tue, 29 Jul 2014

This report gives customer experience professionals the tools they need to act on digital customer experience improvement.

Adobe 304 use this one

Adobe white paper: campaign guide to loyalty marketing in a digital world

Tue, 29 Jul 2014

This guide includes insight and real-world examples on key aspects of loyalty marketing.

Adobe 304 use this one

Adobe white paper: predictions 2014 — mobile trends for marketers

Tue, 29 Jul 2014

This fifth annual mobile trends report highlights new mobile trends that we expect to see this year.

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Adobe white paper: 10 ways you can re-energise your web analytics

Thu, 14 Aug 2014

To online marketers and data analysts the emergence of web analytics was a watershed moment.

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Citrix GTW white paper: liveliness and interactivity — keys to a successful webinar

Thu, 7 Aug 2014

A well-balanced mix of presentation and interaction will keep the attention high from start to finish.

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Citrix GTW white paper: how to perfect your body language for online presentations

Thu, 7 Aug 2014

When hosting a video conference or webinar, it’s more important than ever that you make a great first impression.

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Sitecore white paper: why website personalisation matters

Thu, 7 Aug 2014

There is a lot of buzz going on around personalisation in the online world, such as how to use it and does it matter.

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Adgistics white paper: the integrated practice of brand value management

Mon, 4 Aug 2014

The phrase ‘brand management’ has passed into the language to denote a common, if specialist, sub-discipline.

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Quantcast white paper: an introduction to Twitter for the real-time advertiser

Fri, 25 Jul 2014

Twitter is a global phenomenon that has quite literally changed the way brands and consumers interact online.

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MediaMath white paper: advancing practices in real-time marketing

Wed, 23 Jul 2014

Forrester Consulting has evaluated marketers’ progress toward delivering more targeted, relevant communications.

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Vocus white paper: measure and maximise PR impact

Tue, 22 Jul 2014

The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.

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Bronto white paper: why we don’t buy — consumer attitudes on shopping cart abandonment

Wed, 16 Jul 2014

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales.

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AtTask white paper: the five most dangerous creative productivity myths — busted

Tue, 15 Jul 2014

Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.

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AtTask white paper: top 10 productivity problems marketing managers face and how to solve them

Tue, 15 Jul 2014

Frequent interruptions are the name of the game for most marketing managers.

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