Large logo

MediaMath white paper: the CMO solution guide to programmatic marketing

Thu, 25 Sep 2014

Programmatic marketing is exploding as a field of interest for marketers around the world.

Citrix logo large

Citrix GTW white paper: liveliness and interactivity — keys to a successful webinar

Thu, 7 Aug 2014

A well-balanced mix of presentation and interaction will keep the attention high from start to finish.

Citrix logo large

Citrix GTW white paper: how to perfect your body language for online presentations

Thu, 7 Aug 2014

When hosting a video conference or webinar, it’s more important than ever that you make a great first impression.

Oracle logo large

Oracle white paper: Grande Guide to Lead Scoring

Tue, 30 Sep 2014

The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, lead scoring.

Oracle logo large

Oracle white paper: managing a smooth marketing automation software implementation

Tue, 30 Sep 2014

If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.

Oracle logo large

Oracle white paper: are you taking advantage of the hidden sales cycle?

Tue, 30 Sep 2014

Leading businesses track online customer behaviours to align content to context. Reading digital body language is easier than you think.

Vocus logo large

Vocus white paper: social media marketing and PR

Thu, 25 Sep 2014

Facebook is where people connect with friends, family and brands. It’s also where people share photos.

Resized logo

SDL white paper: Forrester report — the power of customer context

Tue, 23 Sep 2014

Contextual marketing engines create sticky, highly engaging environments for customer interaction.

SDL logo large

SDL white paper: channels are irrelevant — what this means for tomorrow’s marketer

Thu, 18 Sep 2014

For the marketer, that can only mean one thing: expectations are rapidly rising.

Oracle logo large

Oracle white paper: analysis — a sensible look at making sense of all the data

Wed, 17 Sep 2014

The How-To Guide on creating a logical reporting and analysis strategy that will make everyone (and mostly you) happy.

Oracle logo large

Oracle white paper: targeting (that’s on target)

Wed, 17 Sep 2014

A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

Oracle logo large

Oracle white paper: Grande Guide to B2B Content Marketing

Wed, 17 Sep 2014

The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic — in this case, B2B content marketing.

Bright North logo large

Bright North white paper: why optimising images improves conversion rate

Wed, 17 Sep 2014

Research shows that missing, offset or slow-loading images significantly affect conversions, particularly on mobiles and tablets.

VIsual DNA

VisualDNA white paper: know your customer — smart online marketing through unique personality profiling

Fri, 5 Sep 2014

Big data tools give only limited insight into what customers and prospects are doing, where and when.

> search for more white papers