One smart way to maximise the mileage of every dollar spent is by repurposing content.
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales.
You know your team offers real value to the company, but you lack the insights to prove it.
Twitter is a global phenomenon that has quite literally changed the way brands and consumers interact online.
Forrester Consulting has evaluated marketers’ progress toward delivering more targeted, relevant communications.
The biggest change in PR in recent years is the growing demand for big data and measuring success by bottom-line results.
If your company or industry is the subject of a Wikipedia entry, you are probably keenly aware of ways its content is lacking and want to know how you can fix it.
CRM has been around for at least two decades. It was created to help companies operationalise the practices that would improve their relationships with customers.
This Grande Guide is all about social media, but with a twist: it focuses exclusively on the unique needs and interests of CMOs.
This Grande Guide will define lead nurturing, explain why it is important to your business and outline the steps needed to implement it.
Try these tips (they have been tested and deemed highly effective) if you’d like to improve your productivity.
Frequent interruptions are the name of the game for most marketing managers.
The explosion of digital channels has created a fragmented customer experience.
Content marketing is white hot — content marketing agencies are popping up and people are getting promoted to the chief content officer role.