iPhone may be 'cool' but 43% remain unimpressed
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Apple iPhone’s ascendance on the CoolBrands ladder has seen it take the number one spot in the survey for the first time but the result has polarised opinion, according to Marketingweek.co.uk’s latest poll.
When asked if they thought the iPhone was worthy of topping the CoolBrands list, 50% answered “yes”, while 42.8% said “no”.
The iPhone’s victory comes in a year when Apple occupies three of the top five spots. The iPhone knocked Aston Martin from its three-year stint at the top. Apple the company came in third place and its iPod brand came in fourth.
Mobile operators are banking on the iPhone’s popularity, with both Orange and Vodafone announcing that the handset will soon be available to their customers, ending O2’s exclusive contract with Apple.
Readers' comments (2)
Anonymous | Thu, 8 Oct 2009 10:56 am
Apple have done very well with the iPhone but now that other mobiles are hitting the shelves with similar capabilities and with the use of Android, Apple will have to up there game in technology and mobile features as they will become more reliant on the brand to push sales.
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Ash Gupta | Thu, 8 Oct 2009 11:10 am
Apple's high level of brand acceptance in terms of "the cool stakes" is a direct result of their focus on great industrial design, smart product planning and an appreciation of the technical convergence the market seeks. Can you recall what phones were like just six or ten tears back or the Bakelite monsters of our youth. To take the hi-ground Apple just needs to launch the Apple i-car and the auto industry will never know what's hit them. Apple gets it, and that is good marketing,
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