Beckham becomes face of health food range

David Beckham has been signed as the face of a range of family focused health supplements and foods, GO3, launching in the US this week. The brand has been created by branding agency Smith & Milton and is expected to launch in the UK "soon".

The agency has created a logo and packaging for the Omega-3 fish oil supplements and used Beckham's image in the packaging. It will gradually be adding further products to the range.

Smith & Milton says its brief was to create a brand to appeal specifically to families across a range of different products. The GO3 logo was launched in the US yesterday (May 8) but no specific date has given for the UK launch.

London-based Smith & Milton was founded by Jay Smith and Howard Milton in 1980. Its clients include the Department of Health, Morrisons, Coca-Cola, Legal & General and Disney. GO3 is an associated company of frozen meals producer Findus.