José Mourinho becomes face of Braun shavers

Mourinho will appear in television and print advertising (pictured), shot by photographer Rankin, to promote the company’s Series range of premium electric shavers. The campaign launches in October.

Braun says Mourinho’s “charisma, style, passion and performance” are synonymous with its brand’s heritage.

Mourinho says that he promised himself he would not do brand partnerships “just for the money”, rather he would link up with a brand if he “felt something with the product”.

He adds: “Braun is a brand I like. It’s a brand with prestige. They think I am good for their image. I also think being connected with Braun is good for my image. It’s a good partnership.”

Braun signed model Daisy Lowe to be the brand ambassador for its female epilator range earlier this year. Model Heidi Klum was the previous face - and legs - of the range.

Braun, the Procter & Gamble owned brand, marked its 90th anniversary in February this year.